Mike Stern

We work in formats that are based in nostalgia. That’s a good thing, right? I mean, c’mon, it’s a perfect situation. The world is...

"Let’s look at some notes from the first half (or seven months) of the year and see what, if any, conclusions we can draw."

"They fit the Classic Rock format, are easy to execute with minimal effort, and don’t cost anything."

If the stories and topics you are selecting to talk about don’t cause a reaction in you, they probably won’t in your audience either.

“You used to be able to just have a headline such as ‘30 Years Ago: This Band Puts Out This Album’ and it would do great,” says Wilkening. “But now if you don’t have some kind of an angle in the story, you’re dead in the water.”