Mike Stern

125 POSTS
Mike Stern is a Classic Rock columnist and Features writer for Barrett Media. He has been with Jacobs Media consulting stations in the Classic Rock, Rock, Alternative and AAA world for more than a decade. Prior to that he programmed stations in Chicago, Detroit, Denver Las Vegas and other markets. He also worked as News/Talk Editor for Radio and Records, wrote about Top 40 Radio for Billboard Magazine and had his own radio talent coaching business called Talent Mechanic. 

How the Classic Rock Radio Format Can Connect With Gen Z And Millennials

In the user-centric era, the currency is not reach, it's love. Cater to the fans who love your stuff, and their passion will fuel your flywheel.

Classic Rock Questions Posed After a Night With AC/DC

I’d be curious to know how they got, not just exposed but bonded to some of the band’s deeper tracks. I’m guessing it wasn’t from the radio.

It’s Time For Classic Rock to Reopen the Request Lines

We claim it’s our ability to connect with our listeners that sets us apart from a boring Spotify stream. Let’s prove it.

Ideas Classic Rock Can Steal From Sports Talk

Compared to a boring streaming channel, when we tell the stories of Classic Rock artists and songs, it’s a great way to get listeners to care.

The Fastest Three Minutes In Radio: New PPM Qualifier Insight

While they didn’t see the largest gains from the three-minute rule change, Classic Rock and Hits certainly weren’t left behind.

Breaking

Saga Communications Names John Hakim GM in Charleston

"Over the past five years, he has demonstrated the vision, work ethic, and ability to inspire others that define outstanding leaders. I can think of no better person to lead Charleston Media Solutions, and I am excited to see the team continue to flourish under his leadership.”

Pardon The Interruption Record Month Leads ESPN September Studio Show Viewership

"Across ESPN's studio programming, average September viewership rose 7% compared with last year."

Jay Wallace: Fox News Isn’t Courting Other Networks’ Viewers

"It’s hard to go after another network’s audience."

CBS News Announces JD Vance Town Hall With Tony Dokoupil

Dokoupil, the anchor of CBS Evening News, will interview Vance before an audience of Michigan voters from across the political spectrum.