Mike Stern

134 POSTS
Mike Stern is a Classic Rock columnist and Features writer for Barrett Media. He has been with Jacobs Media consulting stations in the Classic Rock, Rock, Alternative and AAA world for more than a decade. Prior to that he programmed stations in Chicago, Detroit, Denver Las Vegas and other markets. He also worked as News/Talk Editor for Radio and Records, wrote about Top 40 Radio for Billboard Magazine and had his own radio talent coaching business called Talent Mechanic. 

How Billy Joel, AC/DC, and the Rolling Stones Prove Classic Rock’s Enduring Appeal

The more places we spot Classic Rock in the wild, the better we can feel about the staying power of this music and our format.

What AI Thinks About Classic Rock, Classic Hits, and Adult Hits Listeners

My suggestion is to start by asking AI for detailed breakdowns on the person who listens to your station. Then see how it compares with the perceptions of the airstaff.

When Rock Legends Die, Is Your Station Ready to Respond?

Beyond the people we’ve already lost, there are, unfortunately, many more to come. Which leads me to ask the important question: are you ready?

‘The Temple of Rock:’ A New Era for Classic Rock Radio

Described as “a celebration of the music,” it is designed to tap into the ongoing legacy and continue to honor the music for years to come.

BOB-FM’s Howard Kroeger: ‘We Regulate Creativity’

After doing this for 23 years, he says one of the secrets his team has learned is how to “regulate creativity,” putting their writing onto a schedule.

Breaking

Spotify Expands United Airlines Partnership With Personalized Seatback Streaming

“Bringing personal Spotify accounts to United seatback screens is a major milestone, creating a new way to experience Spotify in flight."

Texas Radio Hall of Fame to Induct 2026 Class of Broadcasters November 7

This year's honorees represent decades of contributions to broadcasting across Texas.

Fat Joe Brings Hip-Hop Heavyweights to NPR Tiny Desk Concert

"The Bronx rapper delivered an energetic performance featuring several longtime collaborators and music from his latest album."

ESPN Digital & Social Reaches Record 236.5 Million Users in September

"ESPN's record digital audience reflects progress toward its broader strategy of reaching sports fans beyond traditional television."