Mike Stern

134 POSTS
Mike Stern is a Classic Rock columnist and Features writer for Barrett Media. He has been with Jacobs Media consulting stations in the Classic Rock, Rock, Alternative and AAA world for more than a decade. Prior to that he programmed stations in Chicago, Detroit, Denver Las Vegas and other markets. He also worked as News/Talk Editor for Radio and Records, wrote about Top 40 Radio for Billboard Magazine and had his own radio talent coaching business called Talent Mechanic. 

How ‘The Woody Show’ Remains Vulnerable Yet Insensitive at the Same Time

"I don’t care how people see me or view me as long as it’s real.”

How Radio Can Turn Nostalgia Into Ratings and Revenue

"There is an opportunity here to tie your brand to things that bring happiness and fun into your listener’s lives."

Making the Leap to Classic Rock with Dave and Mahoney (Part 2)

"There is an unexpected wealth of content that comes from the upper end of the audience."

Making the Leap to Classic Rock with Dave and Mahoney (Part 1)

“People who grew up loving music from the grunge era are very similar to the people that we see every day interacting with the show that also like CCR and ACDC.”

What Classic Rock Stations Can Learn From Bleacher Report and the NFL

"Would you do exactly what you are doing today or would the blank slate without preconceived notions lead you in new directions?"

Breaking

Spotify Expands United Airlines Partnership With Personalized Seatback Streaming

“Bringing personal Spotify accounts to United seatback screens is a major milestone, creating a new way to experience Spotify in flight."

Texas Radio Hall of Fame to Induct 2026 Class of Broadcasters November 7

This year's honorees represent decades of contributions to broadcasting across Texas.

Fat Joe Brings Hip-Hop Heavyweights to NPR Tiny Desk Concert

"The Bronx rapper delivered an energetic performance featuring several longtime collaborators and music from his latest album."

ESPN Digital & Social Reaches Record 236.5 Million Users in September

"ESPN's record digital audience reflects progress toward its broader strategy of reaching sports fans beyond traditional television."