Mike Stern

134 POSTS
Mike Stern is a Classic Rock columnist and Features writer for Barrett Media. He has been with Jacobs Media consulting stations in the Classic Rock, Rock, Alternative and AAA world for more than a decade. Prior to that he programmed stations in Chicago, Detroit, Denver Las Vegas and other markets. He also worked as News/Talk Editor for Radio and Records, wrote about Top 40 Radio for Billboard Magazine and had his own radio talent coaching business called Talent Mechanic. 

Did Classic Rock Radio Capture the Spirit of Rush?

Columns Mike Stern Mike Stern -
"Did Classic Rock radio take full advantage of the moment?"

Why Izzy’s One-Woman Morning Show Is Captivating Phoenix Radio Audiences

Features Mike Stern Mike Stern -
“I hate when people say, ‘you need thick skin.’ That’s just telling you to shut up and take it.”

What Dr. Demento, NBC Sports, and Listener Marketing Have in Common

Columns Mike Stern Mike Stern -
"I'm taking this week’s column to share thoughts on a few notable, completely unrelated, articles that crossed my path last week."

Sitting at the Intersection of Loyalty and Curiosity With Rover

Features Mike Stern Mike Stern -
“The show has evolved because I have matured a little bit, but I do think the audience has also matured some as we’ve grown up together.”

Why Classic Rock Radio Cannot Leave Listeners Numb and Unfulfilled

Columns Mike Stern Mike Stern -
"In our world of Classic Rock and Hits, look for ways to consistently make the station more exciting than just playing the big hits"
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Breaking

David Samson: “Making A Living” In Radio Is For The Top 1% of 1%

Sports 0
"In order to make a living on radio, you're going to need another source of income. It can't just be from terrestrial radio."

The Hill Earns Nearly 1.5 Million Election Day YouTube Views

News 0
Individual streams featuring election-night remarks attracted audiences, including 123,000 views for Texas Senate candidate James Talarico, 39,000 for South Carolina congressional candidate Annie Andrews, and 19,000 for Ohio gubernatorial candidate Amy Acton.

Spotify Expands United Airlines Partnership With Personalized Seatback Streaming

Business 0
“Bringing personal Spotify accounts to United seatback screens is a major milestone, creating a new way to experience Spotify in flight."

Texas Radio Hall of Fame to Induct 2026 Class of Broadcasters November 7

Business 0
This year's honorees represent decades of contributions to broadcasting across Texas.