Mike Stern

125 POSTS
Mike Stern is a Classic Rock columnist and Features writer for Barrett Media. He has been with Jacobs Media consulting stations in the Classic Rock, Rock, Alternative and AAA world for more than a decade. Prior to that he programmed stations in Chicago, Detroit, Denver Las Vegas and other markets. He also worked as News/Talk Editor for Radio and Records, wrote about Top 40 Radio for Billboard Magazine and had his own radio talent coaching business called Talent Mechanic. 

What Classic Rock Stations Can Learn From Bleacher Report and the NFL

Columns Mike Stern Mike Stern -
"Would you do exactly what you are doing today or would the blank slate without preconceived notions lead you in new directions?"

From Nostalgia to Modern Heritage: A Smarter Strategy for Radio Brands

Columns Mike Stern Mike Stern -
We work in formats that are based in nostalgia. That’s a good thing, right? I mean, c’mon, it’s a perfect situation. The world is...

Classic Rock Radio’s Mid-Year Report Card

Columns Mike Stern Mike Stern -
"Let’s look at some notes from the first half (or seven months) of the year and see what, if any, conclusions we can draw."

5 Easy to Execute Classic Rock Radio Ideas

Columns Mike Stern Mike Stern -
"They fit the Classic Rock format, are easy to execute with minimal effort, and don’t cost anything."

Hooks That Work: Keeping Classic Rock Fans Tuned In

Columns Mike Stern Mike Stern -
If the stories and topics you are selecting to talk about don’t cause a reaction in you, they probably won’t in your audience either.
1...202122...25Page 21 of 25

Breaking

Saga Communications Names John Hakim GM in Charleston

Business 0
"Over the past five years, he has demonstrated the vision, work ethic, and ability to inspire others that define outstanding leaders. I can think of no better person to lead Charleston Media Solutions, and I am excited to see the team continue to flourish under his leadership.”

Pardon The Interruption Record Month Leads ESPN September Studio Show Viewership

Sports 0
"Across ESPN's studio programming, average September viewership rose 7% compared with last year."

Jay Wallace: Fox News Isn’t Courting Other Networks’ Viewers

News 0
"It’s hard to go after another network’s audience."

CBS News Announces JD Vance Town Hall With Tony Dokoupil

News 0
Dokoupil, the anchor of CBS Evening News, will interview Vance before an audience of Michigan voters from across the political spectrum.