BOB-FM’s Howard Kroeger: ‘We Regulate Creativity’
After doing this for 23 years, he says one of the secrets his team has learned is how to “regulate creativity,” putting their writing onto a schedule.
How 95.5 KLOS Achieved Its Best Ratings in Over 30 Years
Little of what we discussed isn’t available to most stations in markets of any size. The success isn’t a Los Angeles thing; it’s a radio thing.
100.3 The Sound’s Lasting Legacy With ‘The Backstagers’
Instead of the goal being to ask people what they thought about the station and gather information, it was about giving them access to the station and creating an open dialogue.
Why Classic Rock Stations Must Embrace Community-Building
Can a Classic Rock radio station create a community of fans that will help expand awareness of the brand beyond the existing cume and potentially reach younger fans of Classic Rock?
Behind The Song Podcast Bridges Classic Rock Generation Gap
It’s this sort of approach to repackaging the world of Classic Rock that provides the best opportunity to tap into the passion for the music we see in younger generations without expecting them to listen to the radio.