Mike Stern

107 POSTS
Mike Stern is a Classic Rock columnist and Features writer for Barrett Media. He has been with Jacobs Media consulting stations in the Classic Rock, Rock, Alternative and AAA world for more than a decade. Prior to that he programmed stations in Chicago, Detroit, Denver Las Vegas and other markets. He also worked as News/Talk Editor for Radio and Records, wrote about Top 40 Radio for Billboard Magazine and had his own radio talent coaching business called Talent Mechanic. 

Why Classic Rock Stations Must Embrace Community-Building

Can a Classic Rock radio station create a community of fans that will help expand awareness of the brand beyond the existing cume and potentially reach younger fans of Classic Rock?

Behind The Song Podcast Bridges Classic Rock Generation Gap

It’s this sort of approach to repackaging the world of Classic Rock that provides the best opportunity to tap into the passion for the music we see in younger generations without expecting them to listen to the radio.

How the Classic Rock Radio Format Can Connect With Gen Z And Millennials

In the user-centric era, the currency is not reach, it's love. Cater to the fans who love your stuff, and their passion will fuel your flywheel.

Classic Rock Questions Posed After a Night With AC/DC

I’d be curious to know how they got, not just exposed but bonded to some of the band’s deeper tracks. I’m guessing it wasn’t from the radio.

It’s Time For Classic Rock to Reopen the Request Lines

We claim it’s our ability to connect with our listeners that sets us apart from a boring Spotify stream. Let’s prove it.

Breaking

The Kyle Shanahan News Timeline Exposed Sports Media’s Biggest Credibility Problem

"If the people with the best access aren't willing to report one of the biggest stories in the NFL until the team decides it's time, then they're no longer setting the news agenda."

Key Industries That Reinvented With Technology or Just Simply Disappeared

"In today's economy, adaptability may be the most valuable competitive advantage any organization can possess."

Let Sid Rosenberg’s Fox News Comments Be a Reminder to News/Talk Radio Hosts

Hosts don't need slurs or hyperbole to make an argument land.

Music Labels Demand AI Disclosure Accountability Standards

"Did AI help a human make the recording, or did AI make the recording for the human?"