Mike Stern

125 POSTS
Mike Stern is a Classic Rock columnist and Features writer for Barrett Media. He has been with Jacobs Media consulting stations in the Classic Rock, Rock, Alternative and AAA world for more than a decade. Prior to that he programmed stations in Chicago, Detroit, Denver Las Vegas and other markets. He also worked as News/Talk Editor for Radio and Records, wrote about Top 40 Radio for Billboard Magazine and had his own radio talent coaching business called Talent Mechanic. 

Why Classic Rock Radio Cannot Leave Listeners Numb and Unfulfilled

"In our world of Classic Rock and Hits, look for ways to consistently make the station more exciting than just playing the big hits"

How ‘The Woody Show’ Remains Vulnerable Yet Insensitive at the Same Time

"I don’t care how people see me or view me as long as it’s real.”

How Radio Can Turn Nostalgia Into Ratings and Revenue

"There is an opportunity here to tie your brand to things that bring happiness and fun into your listener’s lives."

Making the Leap to Classic Rock with Dave and Mahoney (Part 2)

"There is an unexpected wealth of content that comes from the upper end of the audience."

Making the Leap to Classic Rock with Dave and Mahoney (Part 1)

“People who grew up loving music from the grunge era are very similar to the people that we see every day interacting with the show that also like CCR and ACDC.”

Breaking

Saga Communications Names John Hakim GM in Charleston

"Over the past five years, he has demonstrated the vision, work ethic, and ability to inspire others that define outstanding leaders. I can think of no better person to lead Charleston Media Solutions, and I am excited to see the team continue to flourish under his leadership.”

Pardon The Interruption Record Month Leads ESPN September Studio Show Viewership

"Across ESPN's studio programming, average September viewership rose 7% compared with last year."

Jay Wallace: Fox News Isn’t Courting Other Networks’ Viewers

"It’s hard to go after another network’s audience."

CBS News Announces JD Vance Town Hall With Tony Dokoupil

Dokoupil, the anchor of CBS Evening News, will interview Vance before an audience of Michigan voters from across the political spectrum.