Inside ‘Ultimate Classic Rock’s’ Radio Mindset
“You used to be able to just have a headline such as ‘30 Years Ago: This Band Puts Out This Album’ and it would do great,” says Wilkening. “But now if you don’t have some kind of an angle in the story, you’re dead in the water.”
How Billy Joel, AC/DC, and the Rolling Stones Prove Classic Rock’s Enduring Appeal
The more places we spot Classic Rock in the wild, the better we can feel about the staying power of this music and our format.
What AI Thinks About Classic Rock, Classic Hits, and Adult Hits Listeners
My suggestion is to start by asking AI for detailed breakdowns on the person who listens to your station. Then see how it compares with the perceptions of the airstaff.
When Rock Legends Die, Is Your Station Ready to Respond?
Beyond the people we’ve already lost, there are, unfortunately, many more to come. Which leads me to ask the important question: are you ready?
‘The Temple of Rock:’ A New Era for Classic Rock Radio
Described as “a celebration of the music,” it is designed to tap into the ongoing legacy and continue to honor the music for years to come.