Mike Stern

134 POSTS
Mike Stern is a Classic Rock columnist and Features writer for Barrett Media. He has been with Jacobs Media consulting stations in the Classic Rock, Rock, Alternative and AAA world for more than a decade. Prior to that he programmed stations in Chicago, Detroit, Denver Las Vegas and other markets. He also worked as News/Talk Editor for Radio and Records, wrote about Top 40 Radio for Billboard Magazine and had his own radio talent coaching business called Talent Mechanic. 

How Ken Anthony’s Perspective Serves as a Reminder of Rock & Roll Radio Fundamentals

"There's nothing over the top in terms of our delivery. We're just trying to be warm and friendly, and it works"

Explaining the Biggest Classic Rock Song Most Stations Don’t Play

"There’s no doubt that Christmas music in our formats is a tricky proposition. Between the quality of the available songs and the competition from all-Christmas stations, there’s no easy answer for how to embrace the season from a musical perspective"

From Rock Art Shows to Ticket Stubs: Creative Promotions Radio Can Steal From Classic Rock

"When marketing budgets are low, we must rely on creativity to get attention beyond our existing cume."

How SiriusXM’s Jose Mangin Became Rock and Metal’s Unstoppable “Metal Ambassador”

“My favorite thing about doing these festivals is talking to our SiriusXM subscribers and being able to say thank you to their face. Remember this isn't something they get for free.”

The Aging Audience Problem for Classic Rock Is Overstated and Here’s the Proof

We should work harder to fan the flames by giving our audience the benefit of our insights, resources, and connections.

Breaking

Rich Eisen Show Expands Distribution On Disney+ In Europe, Africa, Middle East

"The move follows Eisen’s return to ESPN more than a year ago after a stint on Roku. Since then, he has also anchored SportsCenter and hosted the podcast This Was SportsCenter: Stories from the Set."

David Samson: “Making A Living” In Radio Is For The Top 1% of 1%

"In order to make a living on radio, you're going to need another source of income. It can't just be from terrestrial radio."

The Hill Earns Nearly 1.5 Million Election Day YouTube Views

Individual streams featuring election-night remarks attracted audiences, including 123,000 views for Texas Senate candidate James Talarico, 39,000 for South Carolina congressional candidate Annie Andrews, and 19,000 for Ohio gubernatorial candidate Amy Acton.

Spotify Expands United Airlines Partnership With Personalized Seatback Streaming

“Bringing personal Spotify accounts to United seatback screens is a major milestone, creating a new way to experience Spotify in flight."