Mike Stern

107 POSTS
Mike Stern is a Classic Rock columnist and Features writer for Barrett Media. He has been with Jacobs Media consulting stations in the Classic Rock, Rock, Alternative and AAA world for more than a decade. Prior to that he programmed stations in Chicago, Detroit, Denver Las Vegas and other markets. He also worked as News/Talk Editor for Radio and Records, wrote about Top 40 Radio for Billboard Magazine and had his own radio talent coaching business called Talent Mechanic. 

5 Easy to Execute Classic Rock Radio Ideas

"They fit the Classic Rock format, are easy to execute with minimal effort, and don’t cost anything."

Hooks That Work: Keeping Classic Rock Fans Tuned In

If the stories and topics you are selecting to talk about don’t cause a reaction in you, they probably won’t in your audience either.

Inside ‘Ultimate Classic Rock’s’ Radio Mindset

“You used to be able to just have a headline such as ‘30 Years Ago: This Band Puts Out This Album’ and it would do great,” says Wilkening. “But now if you don’t have some kind of an angle in the story, you’re dead in the water.”

How Billy Joel, AC/DC, and the Rolling Stones Prove Classic Rock’s Enduring Appeal

The more places we spot Classic Rock in the wild, the better we can feel about the staying power of this music and our format.

What AI Thinks About Classic Rock, Classic Hits, and Adult Hits Listeners

My suggestion is to start by asking AI for detailed breakdowns on the person who listens to your station. Then see how it compares with the perceptions of the airstaff.

Breaking

How LeBron James Arrival Ignited Renewed Radio Tension Between 97.5 The Fanatic, 94WIP

"I’m not looking to pick fights. However, when I hear or see something that puts me over the line, enough is enough. When I hit a boiling point with their nonsense is when I choose to chirp about it."

The Kyle Shanahan News Timeline Exposed Sports Media’s Biggest Credibility Problem

"If the people with the best access aren't willing to report one of the biggest stories in the NFL until the team decides it's time, then they're no longer setting the news agenda."

Key Industries That Reinvented With Technology or Just Simply Disappeared

"In today's economy, adaptability may be the most valuable competitive advantage any organization can possess."

Let Sid Rosenberg’s Fox News Comments Be a Reminder to News/Talk Radio Hosts

Hosts don't need slurs or hyperbole to make an argument land.