Mike Stern

125 POSTS
Mike Stern is a Classic Rock columnist and Features writer for Barrett Media. He has been with Jacobs Media consulting stations in the Classic Rock, Rock, Alternative and AAA world for more than a decade. Prior to that he programmed stations in Chicago, Detroit, Denver Las Vegas and other markets. He also worked as News/Talk Editor for Radio and Records, wrote about Top 40 Radio for Billboard Magazine and had his own radio talent coaching business called Talent Mechanic. 

Where Radio Can Prepare For 2026 Using Four Important Concepts

Columns Mike Stern Mike Stern -
"Hopefully, these four trends are things you can incorporate into your planning for the coming year"

How Ken Anthony’s Perspective Serves as a Reminder of Rock & Roll Radio Fundamentals

Features Mike Stern Mike Stern -
"There's nothing over the top in terms of our delivery. We're just trying to be warm and friendly, and it works"

Explaining the Biggest Classic Rock Song Most Stations Don’t Play

Columns Mike Stern Mike Stern -
"There’s no doubt that Christmas music in our formats is a tricky proposition. Between the quality of the available songs and the competition from all-Christmas stations, there’s no easy answer for how to embrace the season from a musical perspective"

From Rock Art Shows to Ticket Stubs: Creative Promotions Radio Can Steal From Classic Rock

Columns Mike Stern Mike Stern -
"When marketing budgets are low, we must rely on creativity to get attention beyond our existing cume."

How SiriusXM’s Jose Mangin Became Rock and Metal’s Unstoppable “Metal Ambassador”

Features Mike Stern Mike Stern -
“My favorite thing about doing these festivals is talking to our SiriusXM subscribers and being able to say thank you to their face. Remember this isn't something they get for free.”
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Breaking

Inside The Daily Wire’s Plan Under New CEO Mike Richards

Features 0
"I was like, 'This is the greatest sandbox in the world.' If you're a creative person who likes running shows and businesses, this is the ultimate place to land. There's no one else that does what we do."

Why Chris Simms Has No Interest in Following the Traditional Sports Media Playbook

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"I was obsessed with football from an early age. Of course, I envisioned being the man and winning Super Bowls, never having to work again. That obviously didn't happen, but I knew media was an option."

Ed Levine Hands Galaxy Communications to Pamal Broadcasting, Bets on Events

Columns 0
"Let me buy a really good or start a really good event, and then is there any local media I can add to it to make it better?'"

Steve Scully on Balancing Politics and Respect on “The Briefing” at SiriusXM

Features 0
""So when you try to understand the context of where we are today by understanding where we've been in the past, I think it makes it easier for many people to realize that, whatever you feel about the current political environment, this too is going to pass."