Mike Stern

107 POSTS
Mike Stern is a Classic Rock columnist and Features writer for Barrett Media. He has been with Jacobs Media consulting stations in the Classic Rock, Rock, Alternative and AAA world for more than a decade. Prior to that he programmed stations in Chicago, Detroit, Denver Las Vegas and other markets. He also worked as News/Talk Editor for Radio and Records, wrote about Top 40 Radio for Billboard Magazine and had his own radio talent coaching business called Talent Mechanic. 

Making the Leap to Classic Rock with Dave and Mahoney (Part 2)

Features Mike Stern Mike Stern -
"There is an unexpected wealth of content that comes from the upper end of the audience."

Making the Leap to Classic Rock with Dave and Mahoney (Part 1)

Features Mike Stern Mike Stern -
“People who grew up loving music from the grunge era are very similar to the people that we see every day interacting with the show that also like CCR and ACDC.”

What Classic Rock Stations Can Learn From Bleacher Report and the NFL

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"Would you do exactly what you are doing today or would the blank slate without preconceived notions lead you in new directions?"

From Nostalgia to Modern Heritage: A Smarter Strategy for Radio Brands

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We work in formats that are based in nostalgia. That’s a good thing, right? I mean, c’mon, it’s a perfect situation. The world is...

Classic Rock Radio’s Mid-Year Report Card

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"Let’s look at some notes from the first half (or seven months) of the year and see what, if any, conclusions we can draw."
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Breaking

Amended Suit Claims Spotify Ignored Streaming Fraud

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"This case may reshape how platforms audit and report suspicious streaming activity going forward."

How LeBron James Arrival Ignited Renewed Radio Tension Between 97.5 The Fanatic, 94WIP

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"I’m not looking to pick fights. However, when I hear or see something that puts me over the line, enough is enough. When I hit a boiling point with their nonsense is when I choose to chirp about it."

The Kyle Shanahan News Timeline Exposed Sports Media’s Biggest Credibility Problem

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"If the people with the best access aren't willing to report one of the biggest stories in the NFL until the team decides it's time, then they're no longer setting the news agenda."

Key Industries That Reinvented With Technology or Just Simply Disappeared

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"In today's economy, adaptability may be the most valuable competitive advantage any organization can possess."