Welcome back from the break. Just before the holidays I looked at how the music being played at Classic Rock stations is slowly evolving. You can see that column here. This week, I’m peeking under the hood of the Classic Hits format for notable trends.
Thanks to Mediabase I was able to pull full year statistics for Classic Hits airplay in 2025. I decided to look at which artists received the most airplay at the format. I also pulled archived numbers for 2024 (previous year), 2020 (5 years earlier), 2015 (10 years earlier) and 2000 (25 years earlier) to look for changes. Here’s what stood out.
Similar But Different
Comparing the top ten most-played artists in 2025 to the previous year, it’s mostly the same ten artists but the order gets shuffled up a fair amount. As opposed to Classic Rock where there was little movement in the top ten, Classic Hits stations changed things up some in the past year.
Michael Jackson and Billy Joel held on to the first and second slots, respectively. After that Madonna jumped four placed to third, Bon Jovi jumped three places to sixth and Pat Benatar was the only new entry jumping from eleventh to eighth. She took Elton John’s spot as he fell five slots from sixth to eleventh while Fleetwood Mac also dropped from fifth to ninth.
| Artist | 2024 Rank | 2025 Rank |
| MICHAEL JACKSON | 1 | 1 |
| BILLY JOEL | 2 | 2 |
| MADONNA | 7 | 3 |
| JOURNEY | 4 | 4 |
| QUEEN | 3 | 5 |
| BON JOVI | 9 | 6 |
| AEROSMITH | 8 | 7 |
| PAT BENATAR | 11 | 8 |
| FLEETWOOD MAC | 5 | 9 |
| PRINCE | 10 | 10 |
| ELTON JOHN | 6 | 11 |
Here Come the Nineties
It’s subtle but if you squint at the data just right you can see a new decade slowly infiltrating the format. U2, which straddles the eighties and nineties, is up from forty-two to thirty-one. After sneaking in at number eighty-nine last year, Alanis Morrissette is now the fifty-sixth most played artist. Likewise, No Doubt climbed twenty-three spots to seventy-three. New additions to the list include Green Day at sixty-nine and the Goo Goo Dolls at seventy-five. Get ready because here comes a new generation of stars to contend with.
When the Eighties Took Over
Being much more versed in Classic Rock history than Classic Hits I was also intrigued to see the change that took place in the format between 2000 and 2015 when the eighties truly took over.
To put it into perspective, of the top one hundred most-played Classic Hits artists in 2025, only eight were in the top one hundred twenty five years ago. The Beatles, who were number one in 2000 are now thirty-second and the Beach Boys who were second now rank seventy-fourth. For a more graphic illustration, here is the top twenty artists from 2000 compared to 2025.
| 2000 | 2025 | ||
| Rank | Artist | Rank | Artist |
| 1 | BEATLES | 1 | MICHAEL JACKSON |
| 2 | BEACH BOYS | 2 | BILLY JOEL |
| 3 | SUPREMES | 3 | MADONNA |
| 4 | ELVIS PRESLEY | 4 | JOURNEY |
| 5 | FOUR SEASONS | 5 | QUEEN |
| 6 | FOUR TOPS | 6 | BON JOVI |
| 7 | TEMPTATIONS | 7 | AEROSMITH |
| 8 | ROLLING STONES | 8 | PAT BENATAR |
| 9 | CREEDENCE CLEARWATER | 9 | FLEETWOOD MAC |
| 10 | JOHNNY RIVERS | 10 | PRINCE |
| 11 | RASCALS | 11 | ELTON JOHN |
| 12 | SIMON & GARFUNKEL | 12 | HALL & OATES |
| 13 | HERMAN’S HERMITS | 13 | JOHN C MELLENCAMP |
| 14 | NEIL DIAMOND | 14 | PHIL COLLINS |
| 15 | LOVIN’ SPOONFUL | 15 | BRYAN ADAMS |
| 16 | S ROBINSON/MIRACLES | 16 | EAGLES |
| 17 | STEVIE WONDER | 17 | CYNDI LAUPER |
| 18 | RIGHTEOUS BROTHERS | 18 | POLICE |
| 19 | MAMAS & PAPAS | 19 | HUEY LEWIS & THE NEWS |
| 20 | ARETHA FRANKLIN | 20 | TEARS FOR FEARS |
It’s hard to believe there was a time when the format was dominated by The Supremes, The Four Seasons and Elvis Presley. I wonder if there will ever be a time when we say the same thing about Journey, Madonna, and Bon Jovi?
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Mike Stern is a Classic Rock columnist and Features writer for Barrett Media. He has been with Jacobs Media consulting stations in the Classic Rock, Rock, Alternative and AAA world for more than a decade. Prior to that he programmed stations in Chicago, Detroit, Denver Las Vegas and other markets. He also worked as News/Talk Editor for Radio and Records, wrote about Top 40 Radio for Billboard Magazine and had his own radio talent coaching business called Talent Mechanic.



Hi,
Very interesting in reading the trends in airplay within the Classic Hits format in the USA.
Still a very popular format in the states and still a big 80s core within the format. I was interested to see that there’s not many US Classic Hits stations take the 60s/70s/80s but go for the 70s/80s/90s instead. So I wasn’t surprised to read earlier in 2025 Westwood One dropping it’s “Classic Hits Gold” format. Although I do think there’s still some room for a 60s inclusion in Classic Hits. Here in Davao City in Southern Philippines myself and small UK group have eyes on the newly appointed 87.7 FM frequency due to be released by the communications agency mid 2026. We have proposed (should we be successful) to operate the Classic Hits format (DJ led) but the usual argument is do we go for the 60s or go for the 90s, and with the 80s as the core era. (80s 60%, 70s 30% and 60s or 90s 10% airplay). Any thoughts would be welcome.