Tag: Classic Hits

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The Industry According to Gary Jay, Land Shark Promotion Studio

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"Radio cannot afford to become a tired jukebox with 15 minutes of commercials every hour."

Attention Spans Are 40 Seconds. What Does That Mean for Radio?

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"Listener Eye Contact is the most important skill an air personality — regardless of format — can develop."

Why Mike Golic Returning Is a Home Run Hire for ESPN Radio

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"If ESPN Radio wanted to make the strongest statement possible about its commitment to the platform, there may not have been a better option available at this moment than bringing Mike Golic home. Sometimes the smartest move isn't chasing what's next. It's recognizing the value of what already worked."

Has the C-Suite Generation of Hard Work and Ethics Lost Its Way

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"I'm saddened that it's often the largest media companies — those that rely on creative content and entertainment — that repeatedly eliminate the very people who helped build those organizations into the giants they have become."

TikTok Tests Voice Calls, Bringing Back a Classic Radio Tactic

Columns Mike Stern Mike Stern -
"For TikTok, every retained interaction is valuable."

Sticks Media Loses WLGR As Border Media Reacquires Station

Music David Hill David Hill -
"We view it as a great opportunity to invest our resources and long-term vision into the station."

What Pizza Hut and Heinz Can Teach Classic Rock Radio Programmers

Columns Mike Stern Mike Stern -
"Your station can do something Yum Brands and Heinz can't"

Should Streaming Impact Radio Airplay on Classic Rock/Hits Stations?

Columns Mike Stern Mike Stern -
"Seven Classic Rock songs are secretly dominating streaming in 2026."

What Radio Can Learn From the Global Journey of Brian Thomas’ Success

Columns Kevin Robinson Kevin Robinson -
"Reinvention in our business is far from a detour. Instead, we should treat reinvention as part of our ongoing professional growth."

Classic Hits Music: The Year in Review

Columns Mike Stern Mike Stern -
"It’s subtle but if you squint at the data just right you can see a new decade slowly infiltrating the format."

What AI Thinks About Classic Rock, Classic Hits, and Adult Hits Listeners

Columns Mike Stern Mike Stern -
My suggestion is to start by asking AI for detailed breakdowns on the person who listens to your station. Then see how it compares with the perceptions of the airstaff.

20 Brands In 20 Days: Krash Kelly,103.5 BOB-FM Austin

20 Brands in 20 Days Jeff Lynn Jeff Lynn -
“We’re a hit-driven, adult hits radio station. We have a smattering of contemporary music. "

Radio in the Age of TikTok: Why Quick, Clear Openings Win More Listeners in Hot AC

Columns Jim Ryan Jim Ryan -
In the battle for attention, brevity is power. Say it quickly, say it clearly, and say it in a way that makes the listener want more.

BOB-FM’s Howard Kroeger: ‘We Regulate Creativity’

Columns Mike Stern Mike Stern -
After doing this for 23 years, he says one of the secrets his team has learned is how to “regulate creativity,” putting their writing onto a schedule.
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Attention Spans Are 40 Seconds. What Does That Mean for Radio?

Columns 0
"Listener Eye Contact is the most important skill an air personality — regardless of format — can develop."

Why Mike Golic Returning Is a Home Run Hire for ESPN Radio

Columns 0
"If ESPN Radio wanted to make the strongest statement possible about its commitment to the platform, there may not have been a better option available at this moment than bringing Mike Golic home. Sometimes the smartest move isn't chasing what's next. It's recognizing the value of what already worked."

Has the C-Suite Generation of Hard Work and Ethics Lost Its Way

Columns 0
"I'm saddened that it's often the largest media companies — those that rely on creative content and entertainment — that repeatedly eliminate the very people who helped build those organizations into the giants they have become."

How Matt Barrie Is Prepared To Tackle the Challenge of Hosting SEC Nation

Features 0
"If you're a college football junkie like I am, there are few jobs with ESPN that scratch that itch. SEC Nation is one of them."