Border Media is taking back a station it once sold. The deal cancels a promissory note instead of changing hands for cash.
What We Know: Ricki Lee’s Border Media is reacquiring Classic Hits 93.5 Lake-FM (WLGR) in Warrensburg/Glens Falls, New York. The seller is Todd Nixon’s Sticks Media, which originally bought WLGR in November 2024 for $295,000. As a result, the station now returns to Border Media’s portfolio through a financial restructuring rather than a traditional sale.
What They Said: Lee framed the move as a fresh start for the station. “We are very pleased to bring WLGR into the Border Media portfolio,” she said. “While this transition stems from a financial restructuring, we view it as a great opportunity to invest our resources and long-term vision into the station. Our goal is to provide stability and high-quality local media that genuinely connects with the community.” Nixon, for his part, expressed confidence in the handoff, saying he is glad to see the station land with a capable, forward-thinking team.
What Remains Unclear: Neither group has disclosed new staffing, programming, or leadership plans for WLGR. Additionally, the specific terms of the promissory note cancellation have not been made public.
What It Means: Ultimately, the reacquisition signals stability for WLGR’s listeners and advertisers. Border Media now controls the station’s direction again, with Lee promising continuity through the transition. Meanwhile, the deal also reflects ongoing consolidation pressures among smaller radio groups navigating financial restructuring.
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David Hill serves as a Music Radio Editor, Columnist and Features writer for Barrett Media. A radio lifer with more than 30 years behind the mic, in the control room, and in the program director’s chair, David’s career spans influential stops at brands such as WIYY 98 Rock, WBAL-AM, and 99X. He has worked across multiple formats and ownership groups, including iHeartMedia and Cumulus Media, developing talent, breaking music, and navigating every major industry shift from diary to PPM and terrestrial dominance to streaming disruption. When he’s not writing or analyzing the industry, Dave runs The Tune Farm, a marketing firm built to help artists and brands grow audience the same way great radio always has—by creating connection, not just impressions. He can be reached at David@BarrettMedia.com.
