DAZN is reportedly overhauling its corporate structure to attract outside investment and explore a public listing. According to The Financial Times, the move signals a significant new chapter for the global sports streaming giant.
What We Know: DAZN is owned by billionaire Leonard Blavatnik. The platform is reportedly restructuring its business to make it easier to raise new money and explore a possible public listing. According to The Financial Times, a new Cayman Islands holding company will be created for the DAZN Group. That group will gain control ultimately held by Blavatnik’s Access Industries. The company has already transferred ownership from an existing holding entity. Additionally, DAZN has been expanding aggressively — merging with ViewLift, a leading provider of streaming and digital solutions deeply embedded in U.S. sports. That signals clear ambitions to break into American local sports markets.
What Remains Unclear: A source shared to The Financial Times that “no decision had yet been made on any IPO or its timeline.” Furthermore, it remains to be seen how the restructure will affect DAZN’s recently completed ViewLift merger. As well as its pursuit of U.S. local sports rights. DAZN faces significant competition from Amazon, ESPN, Fubo, and YouTube — all targeting local sports streaming with the collapsing RSN model.
What It Means: DAZN is methodically positioning itself for a major financial milestone. The company narrowed its losses to $936 million in 2024. That’s down from $1.4 billion the prior year, while revenues climbed to $3.2 billion. Combined with its U.S. expansion push through ViewLift, the structural overhaul suggests DAZN’s leadership believes the platform is finally ready for the public markets spotlight. It will need the added investment if the platform truly wants to be a player for local media rights with MLB, NHL, and NBA teams.
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John Mamola is Barrett Media’s sports editor and daily sports columnist. He brings over two decades of experience (Chicago, Tampa/St Petersburg) in the broadcast industry with expertise in brand management, sales, promotions, producing, imaging, hosting, talent coaching, talent development, web development, social media strategy and design, video production, creative writing, partnership building, communication/networking with a long track record of growth and success. He is a five-time recognized top 20 program director in a major market via Barrett Medi’s Top 20 series and has been honored internally multiple times as station/brand of the year (Tampa, FL) and employee of the month (Tampa, FL) by iHeartMedia. Connect with John by email at John@BarrettMedia.com.
