"Partnering with YouTube at this level for the first time allows us to put these ceremonies directly into the environment where so much of today's journalism and storytelling already lives."
"It's a tough landscape out here for sports fans. They have a lot of choices. Media partners have a lot of choices of who they want to promote and who they want to distribute. If there's anything I learned from the NFL, it's you innovate or you die."
"This initiative underscores Paramount’s commitment to media modernization, expanding opportunities for marketers to show up during the biggest and buzziest moments of scaled audience attention."