RUM Group has previously operated the Rumble digital video platform. Now it’s expanding those operations while focusing on its core.
What We Know: RUM Group will now operate two core business units. It will oversee the Rumble video platform and Quake AI. Previously, Quake AI was known as Northern Data. It encompasses both its cloud and AI businesses. That portion of the businesses is new to Rumble after it acquired Northern Data.
What They Said: “We are living through a once-in-a-generation shift. As artificial intelligence makes knowledge abundant, the scarcest and most valuable resource on Earth becomes the one thing machines can’t manufacture — human imagination. RUM exists to build the future where that ingenuity wins, and to make sure it belongs to the dreamers and the doers. Quake AI gives that imagination a foundation. Rumble gives it a voice.” -Rumble CEO Chris Pavlovski
What Remains Unclear: How the Rumble video platform and Northern Data will work together regarding development. RUM Group teased a release of those details in the near future.
What It Means: Rumble has been a strong player in the podcast space, especially with conservative news podcasts. Many in the format have been critical of YouTube’s content moderation in the past, making the move to Rumble. With the rise of AI-related businesses, it will be interesting to see how that new division is incorporated and used on the video platform.
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Garrett Searight is Barrett Media’s News Editor, which includes writing daily news stories, features, and opinion columns. He joined Barrett Media in 2022 after a decade leading several radio brands in several formats, as well as a 5-year stint working in local television. In addition to his work with Barrett Media, he is a radio and TV play-by-play broadcaster. Reach out to him at Garrett@BarrettMedia.com.
