"As this landscape changes, it’s important to find ways to deliver the product in the way people are consuming the game these days. So it’s a challenge. … I think we’re all optimistic that we can get to a good place."
McKay recently served as a Brand Manager for Townsquare Media in New Jersey. He also held programming positions with Cumulus Media in Columbia, SC and Wilmington, NC.
“There are a couple of things that I think I've learned through it, and one is that you have to embrace the little wins along the way because we kept growing the whole time."
A few years ago, I had a conversation with a well-known consultant, and I suggested that the shine was finally off the all-Christmas music format for music radio stations.
"As this landscape changes, it’s important to find ways to deliver the product in the way people are consuming the game these days. So it’s a challenge. … I think we’re all optimistic that we can get to a good place."