Tag: Mike Stern

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The Industry According to Gary Jay, Land Shark Promotion Studio

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"Radio cannot afford to become a tired jukebox with 15 minutes of commercials every hour."

Attention Spans Are 40 Seconds. What Does That Mean for Radio?

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"Listener Eye Contact is the most important skill an air personality — regardless of format — can develop."

Why Mike Golic Returning Is a Home Run Hire for ESPN Radio

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"If ESPN Radio wanted to make the strongest statement possible about its commitment to the platform, there may not have been a better option available at this moment than bringing Mike Golic home. Sometimes the smartest move isn't chasing what's next. It's recognizing the value of what already worked."

Has the C-Suite Generation of Hard Work and Ethics Lost Its Way

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"I'm saddened that it's often the largest media companies — those that rely on creative content and entertainment — that repeatedly eliminate the very people who helped build those organizations into the giants they have become."

What Radio Stations Must Do Before AI Kills Their E-Blasts

Columns Mike Stern Mike Stern -
For too many stations, their email newsletter is filled with a multitude of random items. Contests, appearances, sponsorships, and ads. They have minimal value for the consumer.

What 20 Years of Jacobs Media Survey Data Tells Us About Radio Listening Habits

Columns Mike Stern Mike Stern -
This year, over 500 stations from across a wide spectrum of formats participated, and over 30,000 people responded.

Classic Rock Is Still Everywhere You’re Not Looking

Columns Mike Stern Mike Stern -
Every now and then, the rest of the world sends a message reminding me just how universally popular this body of music is.

How Radio Can Beat Spotify and Apple Music for Summer Concert Listener Attention

Columns Mike Stern Mike Stern -
While it might be easy to dismiss the issue of concert information as being relevant only for stations that play newer music, the fact is Classic Rock and Hits artists continue to tour and do huge business.

Why Program Directors Shoud Emulate Tom Izzo When Leading Brands

Columns Mike Stern Mike Stern -
All of Izzo's methods mirror best practices for Program Directors. Replace driving ratings with winning championships and he's trying to accomplish the same things we are.

Why Classic Rock Radio Should Embrace the Creative Chaos March Madness Provides

Columns Mike Stern Mike Stern -
Classic Rock/Hits radio stations are arguably ahead of many other brands because we already know what the consumers want from us.

What Those Who Knew Uncle Joe Benson Best Learned From a Classic Rock Legend

Columns Mike Stern Mike Stern -
"The biggest impact on me was his relationship with the audience. Joe helped me understand that to really know your listeners, you needed to become their friend, because that is who you are talking to every day."

What Snoop Dog Can Teach Music Radio About Alternate Broadcasts

Columns Mike Stern Mike Stern -
To me, it seemed like his reports — and especially his outfits — were one of the best parts of the Milan Cortina Winter Games coverage.

A 15-Year Leap: How Neon 93.1 Is Rewriting the Adult Hits Playbook

Columns Mike Stern Mike Stern -
It turns out this really is a whole new approach.

Why Bluey and The Big Bang Theory Prove Classic Rock Radio Hits Don’t Burn

Columns Mike Stern Mike Stern -
The simple fact is big hits do not burn. And today, my proof comes from outside the industry.
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Attention Spans Are 40 Seconds. What Does That Mean for Radio?

Columns 0
"Listener Eye Contact is the most important skill an air personality — regardless of format — can develop."

Why Mike Golic Returning Is a Home Run Hire for ESPN Radio

Columns 0
"If ESPN Radio wanted to make the strongest statement possible about its commitment to the platform, there may not have been a better option available at this moment than bringing Mike Golic home. Sometimes the smartest move isn't chasing what's next. It's recognizing the value of what already worked."

Has the C-Suite Generation of Hard Work and Ethics Lost Its Way

Columns 0
"I'm saddened that it's often the largest media companies — those that rely on creative content and entertainment — that repeatedly eliminate the very people who helped build those organizations into the giants they have become."

How Matt Barrie Is Prepared To Tackle the Challenge of Hosting SEC Nation

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"If you're a college football junkie like I am, there are few jobs with ESPN that scratch that itch. SEC Nation is one of them."