Tag: Mike Stern
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What Radio Stations Must Do Before AI Kills Their E-Blasts
For too many stations, their email newsletter is filled with a multitude of random items. Contests, appearances, sponsorships, and ads. They have minimal value for the consumer.
What 20 Years of Jacobs Media Survey Data Tells Us About Radio Listening Habits
This year, over 500 stations from across a wide spectrum of formats participated, and over 30,000 people responded.
Classic Rock Is Still Everywhere You’re Not Looking
Every now and then, the rest of the world sends a message reminding me just how universally popular this body of music is.
How Radio Can Beat Spotify and Apple Music for Summer Concert Listener Attention
While it might be easy to dismiss the issue of concert information as being relevant only for stations that play newer music, the fact is Classic Rock and Hits artists continue to tour and do huge business.
Why Program Directors Shoud Emulate Tom Izzo When Leading Brands
All of Izzo's methods mirror best practices for Program Directors. Replace driving ratings with winning championships and he's trying to accomplish the same things we are.
Why Classic Rock Radio Should Embrace the Creative Chaos March Madness Provides
Classic Rock/Hits radio stations are arguably ahead of many other brands because we already know what the consumers want from us.
What Those Who Knew Uncle Joe Benson Best Learned From a Classic Rock Legend
"The biggest impact on me was his relationship with the audience. Joe helped me understand that to really know your listeners, you needed to become their friend, because that is who you are talking to every day."
What Snoop Dog Can Teach Music Radio About Alternate Broadcasts
To me, it seemed like his reports — and especially his outfits — were one of the best parts of the Milan Cortina Winter Games coverage.
A 15-Year Leap: How Neon 93.1 Is Rewriting the Adult Hits Playbook
It turns out this really is a whole new approach.
Why Bluey and The Big Bang Theory Prove Classic Rock Radio Hits Don’t Burn
The simple fact is big hits do not burn. And today, my proof comes from outside the industry.