Tag: Mike Stern

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The Industry According to Gary Jay, Land Shark Promotion Studio

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"Radio cannot afford to become a tired jukebox with 15 minutes of commercials every hour."

Attention Spans Are 40 Seconds. What Does That Mean for Radio?

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"Listener Eye Contact is the most important skill an air personality — regardless of format — can develop."

Why Mike Golic Returning Is a Home Run Hire for ESPN Radio

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"If ESPN Radio wanted to make the strongest statement possible about its commitment to the platform, there may not have been a better option available at this moment than bringing Mike Golic home. Sometimes the smartest move isn't chasing what's next. It's recognizing the value of what already worked."

Has the C-Suite Generation of Hard Work and Ethics Lost Its Way

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"I'm saddened that it's often the largest media companies — those that rely on creative content and entertainment — that repeatedly eliminate the very people who helped build those organizations into the giants they have become."

Where Radio Can Prepare For 2026 Using Four Important Concepts

Columns Mike Stern Mike Stern -
"Hopefully, these four trends are things you can incorporate into your planning for the coming year"

Explaining the Biggest Classic Rock Song Most Stations Don’t Play

Columns Mike Stern Mike Stern -
"There’s no doubt that Christmas music in our formats is a tricky proposition. Between the quality of the available songs and the competition from all-Christmas stations, there’s no easy answer for how to embrace the season from a musical perspective"

From Rock Art Shows to Ticket Stubs: Creative Promotions Radio Can Steal From Classic Rock

Columns Mike Stern Mike Stern -
"When marketing budgets are low, we must rely on creativity to get attention beyond our existing cume."

The Aging Audience Problem for Classic Rock Is Overstated and Here’s the Proof

Columns Mike Stern Mike Stern -
We should work harder to fan the flames by giving our audience the benefit of our insights, resources, and connections.

How a Springsteen Biopic Teaches Lessons for Classic Rock/Hits Radio

Columns Mike Stern Mike Stern -
"These thoughts will not only help keep your Classic Rock/Hits station moving in the right direction, they will also save you $40 or more in tickets and concessions"

The Final Conversation with Pierre Robert

Features Mike Stern Mike Stern -
"I’m going to do my best to capture everything we discussed and do justice to the thoughts and stories of a person I didn’t know well but also felt like I knew instantly."

Pierre Robert Belongs in the Radio Hall of Fame and the Rock and Roll Hall of Fame

Columns Jason Barrett Jason Barrett -
"Pierre was 70 years old when he passed, and was as successful and important today as he was in the 80's, 90's, 00's and 10's."

Thank You, Pierre Robert

Columns Terrie Carr Terrie Carr -
"He was a champion, not a yes man. The true spirit of the rock music he played every day."

Did Classic Rock Radio Capture the Spirit of Rush?

Columns Mike Stern Mike Stern -
"Did Classic Rock radio take full advantage of the moment?"

Why Izzy’s One-Woman Morning Show Is Captivating Phoenix Radio Audiences

Features Mike Stern Mike Stern -
“I hate when people say, ‘you need thick skin.’ That’s just telling you to shut up and take it.”
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Attention Spans Are 40 Seconds. What Does That Mean for Radio?

Columns 0
"Listener Eye Contact is the most important skill an air personality — regardless of format — can develop."

Why Mike Golic Returning Is a Home Run Hire for ESPN Radio

Columns 0
"If ESPN Radio wanted to make the strongest statement possible about its commitment to the platform, there may not have been a better option available at this moment than bringing Mike Golic home. Sometimes the smartest move isn't chasing what's next. It's recognizing the value of what already worked."

Has the C-Suite Generation of Hard Work and Ethics Lost Its Way

Columns 0
"I'm saddened that it's often the largest media companies — those that rely on creative content and entertainment — that repeatedly eliminate the very people who helped build those organizations into the giants they have become."

How Matt Barrie Is Prepared To Tackle the Challenge of Hosting SEC Nation

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"If you're a college football junkie like I am, there are few jobs with ESPN that scratch that itch. SEC Nation is one of them."