Tag: Mike Stern

"Hopefully, these four trends are things you can incorporate into your planning for the coming year"

"There’s no doubt that Christmas music in our formats is a tricky proposition. Between the quality of the available songs and the competition from all-Christmas stations, there’s no easy answer for how to embrace the season from a musical perspective"

"When marketing budgets are low, we must rely on creativity to get attention beyond our existing cume."

We should work harder to fan the flames by giving our audience the benefit of our insights, resources, and connections.

"These thoughts will not only help keep your Classic Rock/Hits station moving in the right direction, they will also save you $40 or more in tickets and concessions"

"I’m going to do my best to capture everything we discussed and do justice to the thoughts and stories of a person I didn’t know well but also felt like I knew instantly."

"Pierre was 70 years old when he passed, and was as successful and important today as he was in the 80's, 90's, 00's and 10's."

"He was a champion, not a yes man. The true spirit of the rock music he played every day."

"Did Classic Rock radio take full advantage of the moment?"

“I hate when people say, ‘you need thick skin.’ That’s just telling you to shut up and take it.”