Tag: Mike Stern
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What Dr. Demento, NBC Sports, and Listener Marketing Have in Common
"I'm taking this week’s column to share thoughts on a few notable, completely unrelated, articles that crossed my path last week."
Sitting at the Intersection of Loyalty and Curiosity With Rover
“The show has evolved because I have matured a little bit, but I do think the audience has also matured some as we’ve grown up together.”
How Radio Can Turn Nostalgia Into Ratings and Revenue
"There is an opportunity here to tie your brand to things that bring happiness and fun into your listener’s lives."
Making the Leap to Classic Rock with Dave and Mahoney (Part 2)
"There is an unexpected wealth of content that comes from the upper end of the audience."
Making the Leap to Classic Rock with Dave and Mahoney (Part 1)
“People who grew up loving music from the grunge era are very similar to the people that we see every day interacting with the show that also like CCR and ACDC.”
Toast to 10: Current Barrett Media Writers Share Their Tales
"I’ve gotten tons of feedback from industry people and fans alike. The reaction has been the strived for 50/50, love and hate."
What Classic Rock Stations Can Learn From Bleacher Report and the NFL
"Would you do exactly what you are doing today or would the blank slate without preconceived notions lead you in new directions?"
From Nostalgia to Modern Heritage: A Smarter Strategy for Radio Brands
We work in formats that are based in nostalgia. That’s a good thing, right? I mean, c’mon, it’s a perfect situation. The world is...
Classic Rock Radio’s Mid-Year Report Card
"Let’s look at some notes from the first half (or seven months) of the year and see what, if any, conclusions we can draw."
5 Easy to Execute Classic Rock Radio Ideas
"They fit the Classic Rock format, are easy to execute with minimal effort, and don’t cost anything."