Tag: Mike Stern

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Trend Jacking: The Low-Cost Marketing Strategy Radio Needs Right Now

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"One word of caution: do not jack what you do not understand."

Sevendust’s Lajon Witherspoon on 30 Years of Rock’s Most Underrated Band

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"I think we were just able to paint this portrait of that in time, in real time."

The Digital Cul-de-Sac: How Algorithms Are Limiting Music Discovery

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"The algorithm is no longer just helping listeners find music. In many cases, it is deciding what discovery even means."

What Does the Future of OutKick Look Like Without Clay Travis

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"In today's media landscape, audiences don't simply follow websites. They follow people. They invest in personalities, perspectives, and voices they trust."

What Dr. Demento, NBC Sports, and Listener Marketing Have in Common

Columns Mike Stern Mike Stern -
"I'm taking this week’s column to share thoughts on a few notable, completely unrelated, articles that crossed my path last week."

Sitting at the Intersection of Loyalty and Curiosity With Rover

Features Mike Stern Mike Stern -
“The show has evolved because I have matured a little bit, but I do think the audience has also matured some as we’ve grown up together.”

How Radio Can Turn Nostalgia Into Ratings and Revenue

Columns Mike Stern Mike Stern -
"There is an opportunity here to tie your brand to things that bring happiness and fun into your listener’s lives."

Making the Leap to Classic Rock with Dave and Mahoney (Part 2)

Features Mike Stern Mike Stern -
"There is an unexpected wealth of content that comes from the upper end of the audience."

Making the Leap to Classic Rock with Dave and Mahoney (Part 1)

Features Mike Stern Mike Stern -
“People who grew up loving music from the grunge era are very similar to the people that we see every day interacting with the show that also like CCR and ACDC.”

Toast to 10: Current Barrett Media Writers Share Their Tales

Features Garrett Searight Garrett Searight -
"I’ve gotten tons of feedback from industry people and fans alike. The reaction has been the strived for 50/50, love and hate."

What Classic Rock Stations Can Learn From Bleacher Report and the NFL

Columns Mike Stern Mike Stern -
"Would you do exactly what you are doing today or would the blank slate without preconceived notions lead you in new directions?"

From Nostalgia to Modern Heritage: A Smarter Strategy for Radio Brands

Columns Mike Stern Mike Stern -
We work in formats that are based in nostalgia. That’s a good thing, right? I mean, c’mon, it’s a perfect situation. The world is...

Classic Rock Radio’s Mid-Year Report Card

Columns Mike Stern Mike Stern -
"Let’s look at some notes from the first half (or seven months) of the year and see what, if any, conclusions we can draw."

5 Easy to Execute Classic Rock Radio Ideas

Columns Mike Stern Mike Stern -
"They fit the Classic Rock format, are easy to execute with minimal effort, and don’t cost anything."
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Sevendust’s Lajon Witherspoon on 30 Years of Rock’s Most Underrated Band

Features 0
"I think we were just able to paint this portrait of that in time, in real time."

The Digital Cul-de-Sac: How Algorithms Are Limiting Music Discovery

Columns 0
"The algorithm is no longer just helping listeners find music. In many cases, it is deciding what discovery even means."

What Does the Future of OutKick Look Like Without Clay Travis

Columns 0
"In today's media landscape, audiences don't simply follow websites. They follow people. They invest in personalities, perspectives, and voices they trust."

How Daniel Cormier Is Approaching Calling UFC Freedom 250 as a Landmark Moment for the Sport of MMA

Features 0
"As a guy that's represented the country in wrestling and the things that I've done, I've always wanted to go to the White House. Now, I have an opportunity to do it. Plus, to do it with fighting and representing the UFC. That's crazy to me."