Tag: Mike Stern
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One Year Later: Key Takeaways on Music Radio Coverage
Music radio isn’t just about playlists or ratings; it’s about culture, lifestyle, nostalgia, and personality.
Why Classic Rock Stations Must Embrace Community-Building
Can a Classic Rock radio station create a community of fans that will help expand awareness of the brand beyond the existing cume and potentially reach younger fans of Classic Rock?
Countdown To Summer: David Moore 100.7 KSLX Phoenix
The unique thing about Phoenix is that summer is for locals only and is actually a little slower than the rest of the year due to the intense heat.
Barrett Media Adds New Contributors to Strengthen Music Radio and News Television Coverage
"Growing brands requires constant adjustments, and to make sure we continue making progress, I'm tweaking our strategy, and adding some firepower to our music radio and news television coverage."
Consultant’s Corner: Mike Stern Jacobs Media
For the most part, Alternative stations have stopped chasing after one-off TikTok artists and gone back to what the format is best at: finding and exposing talented new musicians who will (ideally) have long careers.