Tag: Mike Stern
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Why Bluey and The Big Bang Theory Prove Classic Rock Radio Hits Don’t Burn
The simple fact is big hits do not burn. And today, my proof comes from outside the industry.
Super Bowl Ads Prove Classic Rock Still Sells
Here’s a look at some winners and losers and, in some cases, a thought about how the song is being rotated at radio stations.
How NBC Is Proving Nostalgia Still Works — If You Use It Right in Music Radio
Tapping into heritage talent in your market can make a giant difference in how your station is perceived.
What 80s Music Still Teaches Us About Programming Today
The fact is, there is more value in a spin for these titles than there is for “Cheap Sunglasses” or “Wheel in the Sky.”
Request Experiment By Ed Sheeran Is a Reminder Radio Shouldn’t Ignore
In today’s world, there are so many ways to get song suggestions from listeners — text, email, mobile app, website, social media, and probably five more I’m not thinking of — that it’s hardly difficult.
As ’80s and ’90s Rise in Classic Rock, What’s the Future of ’60s and ’70s?
How do we manage some of the artists and songs that, once upon a time, were the biggest in the format?
Adult Hits by the Numbers: How the Format Stacked Up in 2025
I built the analysis using Mediabase’s full-year statistics for each format’s airplay in 2025 to look at which artists received the most spins.
The Passing of Pierre Robert Tops Barrett Media’s Top 5 Music Radio Stories of 2025
"Legends come and go in all industries, but the loss of Robert left a giant sized hole in the heart and soul of WMMR and the entire radio industry."
Classic Hits Music: The Year in Review
"It’s subtle but if you squint at the data just right you can see a new decade slowly infiltrating the format."
Radio Stations That Ignore the Holidays Are Missing a Big Opportunity
"Let’s not be the one house on radio street that doesn’t put up holiday decorations.'