Tag: Mike Stern

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Trend Jacking: The Low-Cost Marketing Strategy Radio Needs Right Now

"One word of caution: do not jack what you do not understand."

Sevendust’s Lajon Witherspoon on 30 Years of Rock’s Most Underrated Band

"I think we were just able to paint this portrait of that in time, in real time."

The Digital Cul-de-Sac: How Algorithms Are Limiting Music Discovery

"The algorithm is no longer just helping listeners find music. In many cases, it is deciding what discovery even means."

What Does the Future of OutKick Look Like Without Clay Travis

"In today's media landscape, audiences don't simply follow websites. They follow people. They invest in personalities, perspectives, and voices they trust."

Super Bowl Ads Prove Classic Rock Still Sells

Here’s a look at some winners and losers and, in some cases, a thought about how the song is being rotated at radio stations.

How NBC Is Proving Nostalgia Still Works — If You Use It Right in Music Radio

Tapping into heritage talent in your market can make a giant difference in how your station is perceived.

What 80s Music Still Teaches Us About Programming Today

The fact is, there is more value in a spin for these titles than there is for “Cheap Sunglasses” or “Wheel in the Sky.”

Request Experiment By Ed Sheeran Is a Reminder Radio Shouldn’t Ignore

In today’s world, there are so many ways to get song suggestions from listeners — text, email, mobile app, website, social media, and probably five more I’m not thinking of — that it’s hardly difficult.

As ’80s and ’90s Rise in Classic Rock, What’s the Future of ’60s and ’70s?

How do we manage some of the artists and songs that, once upon a time, were the biggest in the format?

Adult Hits by the Numbers: How the Format Stacked Up in 2025

I built the analysis using Mediabase’s full-year statistics for each format’s airplay in 2025 to look at which artists received the most spins.

The Passing of Pierre Robert Tops Barrett Media’s Top 5 Music Radio Stories of 2025

"Legends come and go in all industries, but the loss of Robert left a giant sized hole in the heart and soul of WMMR and the entire radio industry."

Classic Hits Music: The Year in Review

"It’s subtle but if you squint at the data just right you can see a new decade slowly infiltrating the format."

Radio Stations That Ignore the Holidays Are Missing a Big Opportunity

"Let’s not be the one house on radio street that doesn’t put up holiday decorations.'

Meet Maria Palmer: The Unconventional Talent Shaking Up Chicago Rock Radio

“I supposed you could say it has gone from chaos to a little more organized chaos.”

Popular

Sevendust’s Lajon Witherspoon on 30 Years of Rock’s Most Underrated Band

"I think we were just able to paint this portrait of that in time, in real time."

The Digital Cul-de-Sac: How Algorithms Are Limiting Music Discovery

"The algorithm is no longer just helping listeners find music. In many cases, it is deciding what discovery even means."

What Does the Future of OutKick Look Like Without Clay Travis

"In today's media landscape, audiences don't simply follow websites. They follow people. They invest in personalities, perspectives, and voices they trust."

How Daniel Cormier Is Approaching Calling UFC Freedom 250 as a Landmark Moment for the Sport of MMA

"As a guy that's represented the country in wrestling and the things that I've done, I've always wanted to go to the White House. Now, I have an opportunity to do it. Plus, to do it with fighting and representing the UFC. That's crazy to me."