Mike Stern

107 POSTS
Mike Stern is a Classic Rock columnist and Features writer for Barrett Media. He has been with Jacobs Media consulting stations in the Classic Rock, Rock, Alternative and AAA world for more than a decade. Prior to that he programmed stations in Chicago, Detroit, Denver Las Vegas and other markets. He also worked as News/Talk Editor for Radio and Records, wrote about Top 40 Radio for Billboard Magazine and had his own radio talent coaching business called Talent Mechanic. 

What Dr. Demento, NBC Sports, and Listener Marketing Have in Common

Columns Mike Stern Mike Stern -
"I'm taking this week’s column to share thoughts on a few notable, completely unrelated, articles that crossed my path last week."

Sitting at the Intersection of Loyalty and Curiosity With Rover

Features Mike Stern Mike Stern -
“The show has evolved because I have matured a little bit, but I do think the audience has also matured some as we’ve grown up together.”

Why Classic Rock Radio Cannot Leave Listeners Numb and Unfulfilled

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"In our world of Classic Rock and Hits, look for ways to consistently make the station more exciting than just playing the big hits"

How ‘The Woody Show’ Remains Vulnerable Yet Insensitive at the Same Time

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"I don’t care how people see me or view me as long as it’s real.”

How Radio Can Turn Nostalgia Into Ratings and Revenue

Columns Mike Stern Mike Stern -
"There is an opportunity here to tie your brand to things that bring happiness and fun into your listener’s lives."
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Breaking

The Volume Lands ‘Nothing Major’ Tennis Podcast In Multi-Year Deal

Sports 0
"When you look at the portfolio, it was clear tennis was missing. With ‘Nothing Major,’ that gap is filled while staying true to The Volume’s core focus: working with digital creators who combine personality and authority."

Elon Musk’s X Ends Lawsuit Against World Federation of Advertisers

Business 0
"WFA and X are fully aligned in the view that brands, platforms and consumers will all benefit from brand-safety innovation."

Shams Charania: “Ethically” Couldn’t Report LeBron James Met With Cleveland Cavaliers In July

Sports 0
"This was information I was told by multiple people on background, off the record. This was something that ethically I couldn't report. Because it wasn't told to me in a way that I was able to have a report or go double check and triple check."

Chuck Tiller Announces Departure From Salem Media Houston

News 0
"I met many great people while there. I had great staff, too."