Why Bubba the Love Sponge Believes Owning Your Content Is the Immediate Future for Radio Talent
"All these terrestrial radio hosts that haven’t carved out a digital space, they're f****d. They don't own anything. They don't own their name, image, or likeness. I’ve owned all my content since I was on the Power Pig (WFLZ) in 1992."
Super Bowl Ads Prove Classic Rock Still Sells
Here’s a look at some winners and losers and, in some cases, a thought about how the song is being rotated at radio stations.
How Matt Cord Finds Continued Success Stepping Into the Shoes of Legends
"You don't want to be that much different than what it was before. I know this city and the listeners. They are extremely loyal and they don't like change."
How NBC Is Proving Nostalgia Still Works — If You Use It Right in Music Radio
Tapping into heritage talent in your market can make a giant difference in how your station is perceived.
How Mike Calta Morphed From Shock Jock to Tampa Bay’s Dominant Talk Leader
"We had done everything you could possibly do. We pushed the boundaries on sexism and racism. Then when everybody started tightening up, we thought we should probably evolve a little."