From Rock Art Shows to Ticket Stubs: Creative Promotions Radio Can Steal From Classic Rock
"When marketing budgets are low, we must rely on creativity to get attention beyond our existing cume."
How SiriusXM’s Jose Mangin Became Rock and Metal’s Unstoppable “Metal Ambassador”
“My favorite thing about doing these festivals is talking to our SiriusXM subscribers and being able to say thank you to their face. Remember this isn't something they get for free.”
The Aging Audience Problem for Classic Rock Is Overstated and Here’s the Proof
We should work harder to fan the flames by giving our audience the benefit of our insights, resources, and connections.
How Former Black Crowes Drummer Steve Gorman Became the Heart of KQRS Mornings
"I knew I was going to be underestimated by everybody I met, so I have to show them that I'm here and I'm taking it seriously."
Is Classic Rock’s Future Tied To Divorced Dads
"Talking with Classic Rock Program Directors, there is a line in the sand between some types of rock music from the nineties that’s difficult to cross"