Mike Stern

125 POSTS
Mike Stern is a Classic Rock columnist and Features writer for Barrett Media. He has been with Jacobs Media consulting stations in the Classic Rock, Rock, Alternative and AAA world for more than a decade. Prior to that he programmed stations in Chicago, Detroit, Denver Las Vegas and other markets. He also worked as News/Talk Editor for Radio and Records, wrote about Top 40 Radio for Billboard Magazine and had his own radio talent coaching business called Talent Mechanic. 

Why Bluey and The Big Bang Theory Prove Classic Rock Radio Hits Don’t Burn

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The simple fact is big hits do not burn. And today, my proof comes from outside the industry.

Why Bubba the Love Sponge Believes Owning Your Content Is the Immediate Future for Radio Talent

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"All these terrestrial radio hosts that haven’t carved out a digital space, they're f****d. They don't own anything. They don't own their name, image, or likeness. I’ve owned all my content since I was on the Power Pig (WFLZ) in 1992."

Super Bowl Ads Prove Classic Rock Still Sells

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Here’s a look at some winners and losers and, in some cases, a thought about how the song is being rotated at radio stations.

How Matt Cord Finds Continued Success Stepping Into the Shoes of Legends

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"You don't want to be that much different than what it was before. I know this city and the listeners. They are extremely loyal and they don't like change."

How NBC Is Proving Nostalgia Still Works — If You Use It Right in Music Radio

Features Mike Stern Mike Stern -
Tapping into heritage talent in your market can make a giant difference in how your station is perceived.
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Breaking

Inside The Daily Wire’s Plan Under New CEO Mike Richards

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"I was like, 'This is the greatest sandbox in the world.' If you're a creative person who likes running shows and businesses, this is the ultimate place to land. There's no one else that does what we do."

Why Chris Simms Has No Interest in Following the Traditional Sports Media Playbook

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"I was obsessed with football from an early age. Of course, I envisioned being the man and winning Super Bowls, never having to work again. That obviously didn't happen, but I knew media was an option."

Ed Levine Hands Galaxy Communications to Pamal Broadcasting, Bets on Events

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"Let me buy a really good or start a really good event, and then is there any local media I can add to it to make it better?'"

Steve Scully on Balancing Politics and Respect on “The Briefing” at SiriusXM

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""So when you try to understand the context of where we are today by understanding where we've been in the past, I think it makes it easier for many people to realize that, whatever you feel about the current political environment, this too is going to pass."