Mike Stern

107 POSTS
Mike Stern is a Classic Rock columnist and Features writer for Barrett Media. He has been with Jacobs Media consulting stations in the Classic Rock, Rock, Alternative and AAA world for more than a decade. Prior to that he programmed stations in Chicago, Detroit, Denver Las Vegas and other markets. He also worked as News/Talk Editor for Radio and Records, wrote about Top 40 Radio for Billboard Magazine and had his own radio talent coaching business called Talent Mechanic. 

LBF and Adam-12 Launch New Morning Show at WROR Boston

"I hate to say it's a slice of life, but it is our unique takes on the absurd nature of what is going on everywhere."

What Radio Programmers Can Learn from Boring Bands About Audience Loyalty

"What we know doesn't work is back-selling and reading liner cards. That is the radio equivalent of being a boring band."

How Bob and Brian Built a Morning Show Dynasty at The Hog

"He gave us two orders. One, be funny. Two, don't piss off the clients,"

What Pizza Hut and Heinz Can Teach Classic Rock Radio Programmers

"Your station can do something Yum Brands and Heinz can't"

How Jodi Koontz Went From Producer to Anchor of a Syndicated Show

"The reason I think it's important to tell that story is because that's the day I learned you have to ask for what you want."

Breaking

The Kyle Shanahan News Timeline Exposed Sports Media’s Biggest Credibility Problem

"If the people with the best access aren't willing to report one of the biggest stories in the NFL until the team decides it's time, then they're no longer setting the news agenda."

Key Industries That Reinvented With Technology or Just Simply Disappeared

"In today's economy, adaptability may be the most valuable competitive advantage any organization can possess."

Let Sid Rosenberg’s Fox News Comments Be a Reminder to News/Talk Radio Hosts

Hosts don't need slurs or hyperbole to make an argument land.

Music Labels Demand AI Disclosure Accountability Standards

"Did AI help a human make the recording, or did AI make the recording for the human?"