Mike Stern

100 POSTS
Mike Stern is a Classic Rock columnist and Features writer for Barrett Media. He has been with Jacobs Media consulting stations in the Classic Rock, Rock, Alternative and AAA world for more than a decade. Prior to that he programmed stations in Chicago, Detroit, Denver Las Vegas and other markets. He also worked as News/Talk Editor for Radio and Records, wrote about Top 40 Radio for Billboard Magazine and had his own radio talent coaching business called Talent Mechanic. 

WPDH’s Andrew Boris Proves Hyper-Local Radio Still Wins

"I don't think anyone knows exactly what radio will look like in the future, but I do know that local content will be something that becomes even more important."

New Rolling Stones Music and Classic Rock’s Missed Opportunity

"Classic Rock radio's response to these releases was the equivalent of a big yawn."

Lou Brutus Reflects on 30 Years of Hard Drive and Rock Radio

“I used to have Professional Music Fan on my cards. It was the best answer when people asked what I did for a living. I could explain that I am a music fan who went pro.”

Classic Rock Radio’s Identity Crisis Reveals Radio’s Bigger Positioning Problem

"Listeners almost never parrot back a station's positioner. They know the station's frequency, and sometimes they know a station's moniker."

How Improv and Audience Interaction Fuel Heidi & Frank’s Success on 95.5 KLOS

"When I was coming up in the ‘90s, it was one of the best times to be in it. Then the accountants and lawyers started making programming decisions they had no right to make.”

Breaking

Omaha Productions Creates First Women’s Sports Series For Roku

"The great thing about women’s sports is there are still a lot of stories that haven’t been told."

2026 Barrett Media Audio Summit Presented by Point to Point Marketing Day 3 Recap

The Consultant Conversation Fred Jaobs (Jacobs Media)Mike McVay (McVay Media)Moderatir:...

John Skipper: FIFA World Cup on FOX Sports Is “Second Greatest” Production of Event Ever

"Does it bother me that I [turn] on the television and I have to watch Fox in order to see the World Cup? Hell yeah, it bothers me."

Paul Finebaum Hints At Desire To Host On WFAN

"Everybody always wanted to go to the networks. Everybody wanted to work at WFAN. I still do."