Mike Stern

134 POSTS
Mike Stern is a Classic Rock columnist and Features writer for Barrett Media. He has been with Jacobs Media consulting stations in the Classic Rock, Rock, Alternative and AAA world for more than a decade. Prior to that he programmed stations in Chicago, Detroit, Denver Las Vegas and other markets. He also worked as News/Talk Editor for Radio and Records, wrote about Top 40 Radio for Billboard Magazine and had his own radio talent coaching business called Talent Mechanic. 

Elliot Segal: 27 Years of Building the DC 101 Audience

Features Mike Stern Mike Stern -
"I am first and foremost about the audience. Generating revenue for the company will always be important for me, but the audience always comes first."

Fall Radio Programming: 50-Year Album Anniversaries Worth Promoting

Columns Mike Stern Mike Stern -
"That's our opportunity to stand apart from the streaming services."

Richard Blade KROQ Legend Still Dominates SiriusXM 1st Wave

Features Mike Stern Mike Stern -
"These are the same kids that love Doja Cat and Taylor Swift. They also love The Cure and Depeche Mode,"

How 7UP Disruption Strategy Applies to Classic Rock Radio

Columns Mike Stern Mike Stern -
Even more so than in other formats, there is significant power in disruption for Classic Rock/Hits radio. Relying on music from the past with...

Ken West WERS-FM: Community Over Commercial Radio Model

Features Mike Stern Mike Stern -
"It's important because fun is contagious. Fun can trickle down to staff and trickle out of the speakers to the listener."
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Spotify Expands United Airlines Partnership With Personalized Seatback Streaming

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“Bringing personal Spotify accounts to United seatback screens is a major milestone, creating a new way to experience Spotify in flight."

Texas Radio Hall of Fame to Induct 2026 Class of Broadcasters November 7

Business 0
This year's honorees represent decades of contributions to broadcasting across Texas.

Fat Joe Brings Hip-Hop Heavyweights to NPR Tiny Desk Concert

Music 0
"The Bronx rapper delivered an energetic performance featuring several longtime collaborators and music from his latest album."

ESPN Digital & Social Reaches Record 236.5 Million Users in September

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"ESPN's record digital audience reflects progress toward its broader strategy of reaching sports fans beyond traditional television."