Mike Stern

96 POSTS
Mike Stern is a Classic Rock columnist and Features writer for Barrett Media. He has been with Jacobs Media consulting stations in the Classic Rock, Rock, Alternative and AAA world for more than a decade. Prior to that he programmed stations in Chicago, Detroit, Denver Las Vegas and other markets. He also worked as News/Talk Editor for Radio and Records, wrote about Top 40 Radio for Billboard Magazine and had his own radio talent coaching business called Talent Mechanic. 

What 20 Years of Jacobs Media Survey Data Tells Us About Radio Listening Habits

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This year, over 500 stations from across a wide spectrum of formats participated, and over 30,000 people responded.

Atlanta’s ‘Q Morning Crew’ Reveals the Challenges of Replacing a Legend

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"It isn’t necessarily about comparing anything to the past. It’s more like, ‘hey, let's be the best versions of ourselves."

Classic Rock Is Still Everywhere You’re Not Looking

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Every now and then, the rest of the world sends a message reminding me just how universally popular this body of music is.

How ‘Chaz and AJ’ Built a Radio Partnership That Connects Nearly Three Decades Later

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"Do you want a range of emotions? That’s what we try to deliver. A show with a wide variety of different feelings."

How Radio Can Beat Spotify and Apple Music for Summer Concert Listener Attention

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While it might be easy to dismiss the issue of concert information as being relevant only for stations that play newer music, the fact is Classic Rock and Hits artists continue to tour and do huge business.
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Breaking

Should New Podcast Credit Rules Lead To Questions About Radio’s Three Minute Qualifier?

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"If the podcast industry is willing to recognize 30 seconds of listening as worthy of credit over "genuine engagement," then radio has every right to examine whether its own standards should evolve as well."

New Music Friday Evolves As Spotify Bets On Editorial Personality

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"The irony is hard to miss — streaming is adding humans while radio considers removing them."

What Radio Programmers Can Learn from Boring Bands About Audience Loyalty

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"What we know doesn't work is back-selling and reading liner cards. That is the radio equivalent of being a boring band."

Nielsen Audio Ratings Overhaul Could Reshape Radio Measurement

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Here’s the question: Will another research company have an opportunity to overthrow King Nielsen? Will radio and audio measurement change? I expect we’ll see a new landscape by the end of the decade.