Mike Stern

107 POSTS
Mike Stern is a Classic Rock columnist and Features writer for Barrett Media. He has been with Jacobs Media consulting stations in the Classic Rock, Rock, Alternative and AAA world for more than a decade. Prior to that he programmed stations in Chicago, Detroit, Denver Las Vegas and other markets. He also worked as News/Talk Editor for Radio and Records, wrote about Top 40 Radio for Billboard Magazine and had his own radio talent coaching business called Talent Mechanic. 

Classic Rock Radio’s Identity Crisis Reveals Radio’s Bigger Positioning Problem

Columns Mike Stern Mike Stern -
"Listeners almost never parrot back a station's positioner. They know the station's frequency, and sometimes they know a station's moniker."

How Improv and Audience Interaction Fuel Heidi & Frank’s Success on 95.5 KLOS

Features Mike Stern Mike Stern -
"When I was coming up in the ‘90s, it was one of the best times to be in it. Then the accountants and lawyers started making programming decisions they had no right to make.”

Should Streaming Impact Radio Airplay on Classic Rock/Hits Stations?

Columns Mike Stern Mike Stern -
"Seven Classic Rock songs are secretly dominating streaming in 2026."

How Gregr Made ‘Nerd Talk’ a Seattle Radio Staple at 107.7 the end

Features Mike Stern Mike Stern -
"I grew up with Mr. Wizard and Bill Nye. Being able to talk about science without having to be a teacher and deal with punk ass kids is awesome."

What Radio Stations Must Do Before AI Kills Their E-Blasts

Columns Mike Stern Mike Stern -
For too many stations, their email newsletter is filled with a multitude of random items. Contests, appearances, sponsorships, and ads. They have minimal value for the consumer.
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Breaking

How LeBron James Arrival Ignited Renewed Radio Tension Between 97.5 The Fanatic, 94WIP

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"I’m not looking to pick fights. However, when I hear or see something that puts me over the line, enough is enough. When I hit a boiling point with their nonsense is when I choose to chirp about it."

The Kyle Shanahan News Timeline Exposed Sports Media’s Biggest Credibility Problem

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"If the people with the best access aren't willing to report one of the biggest stories in the NFL until the team decides it's time, then they're no longer setting the news agenda."

Key Industries That Reinvented With Technology or Just Simply Disappeared

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"In today's economy, adaptability may be the most valuable competitive advantage any organization can possess."

Let Sid Rosenberg’s Fox News Comments Be a Reminder to News/Talk Radio Hosts

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Hosts don't need slurs or hyperbole to make an argument land.