Mike Stern

125 POSTS
Mike Stern is a Classic Rock columnist and Features writer for Barrett Media. He has been with Jacobs Media consulting stations in the Classic Rock, Rock, Alternative and AAA world for more than a decade. Prior to that he programmed stations in Chicago, Detroit, Denver Las Vegas and other markets. He also worked as News/Talk Editor for Radio and Records, wrote about Top 40 Radio for Billboard Magazine and had his own radio talent coaching business called Talent Mechanic. 

Five Ways Classic Rock/Hits Program Directors Can Stay on Target

Columns Mike Stern Mike Stern -
"Always focusing on what they do and how to do it better."

Dave and Chuck the Freak Celebrate 25 Years in Detroit

Features Mike Stern Mike Stern -
"We know it wouldn't work without both of us."

TikTok Tests Voice Calls, Bringing Back a Classic Radio Tactic

Columns Mike Stern Mike Stern -
"For TikTok, every retained interaction is valuable."

LBF and Adam-12 Launch New Morning Show at WROR Boston

Features Mike Stern Mike Stern -
"I hate to say it's a slice of life, but it is our unique takes on the absurd nature of what is going on everywhere."

What Radio Programmers Can Learn from Boring Bands About Audience Loyalty

Columns Mike Stern Mike Stern -
"What we know doesn't work is back-selling and reading liner cards. That is the radio equivalent of being a boring band."
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Breaking

Saga Communications Names John Hakim GM in Charleston

Business 0
"Over the past five years, he has demonstrated the vision, work ethic, and ability to inspire others that define outstanding leaders. I can think of no better person to lead Charleston Media Solutions, and I am excited to see the team continue to flourish under his leadership.”

Pardon The Interruption Record Month Leads ESPN September Studio Show Viewership

Sports 0
"Across ESPN's studio programming, average September viewership rose 7% compared with last year."

Jay Wallace: Fox News Isn’t Courting Other Networks’ Viewers

News 0
"It’s hard to go after another network’s audience."

CBS News Announces JD Vance Town Hall With Tony Dokoupil

News 0
Dokoupil, the anchor of CBS Evening News, will interview Vance before an audience of Michigan voters from across the political spectrum.