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Guaranty Media Baton Rouge has announced the promotion of Michelle Southern, the Program Director and afternoon host of Classic Rock “Eagle 98.1” WDGL, to Operations Manager.
In her new role, Southern will oversee operations for Classic Rock “Eagle 98.1” Country “100.7 The Tiger,” Sports “ESPN 104.5”/104.9 KNXX, and “Talk 107.3.”
Guaranty Media VP Gordy Rush said, “Michelle Southern’s promotion to Operations Manager at Guaranty Media is a testament to her unwavering dedication, exceptional talent, and leadership. Her journey from rocking the airwaves on Eagle 98.1 to steering the operations of a leading media company is truly inspiring. We look forward to the innovative and dynamic direction she will bring to our team.
Southern added, “My love for radio has been a constant in my life. And it’s a privilege to share my passion with that of the mission of Guaranty Corporation, especially as we approach our 100-year anniversary. I’m honored to be able to contribute to that legacy.”
Southern will lead Guaranty’s strategic initiatives in radio and emerging technologies. In this capacity, she will manage the radio stations’ marketing efforts and oversee the hiring and management of talent within the group.
Southern started her broadcasting career in 1998 at KNOE in Monroe, Louisiana. In 1999, she moved to Baton Rouge, where she spent seven years at Citadel Broadcasting, ultimately rising to the position of Program Director for AC station “Diva 103.3” WCDV.
In 2006, she joined Guaranty, spending nearly four years co-hosting the morning show at what was then known as “Y100” WYPY. After a successful seven-year tenure at Louisiana Radio Network as an anchor, reporter, and Assistant News Director, she returned to Guaranty in August 2017 to host the afternoon slot on “Eagle 98.1”. The following year, she advanced to the role of Cluster Creative Services Director and was appointed Program Director in January 2022.
