One hundred seven radio and audio spots have advanced to the final round of the 2025 Radio Mercury Awards. These submissions were crafted by a diverse group, including advertising agencies, audio companies, brands, production companies, radio stations, and students.
The 2025 competition finalists include regional and large advertising agencies, radio stations, and national and local advertisers. These participants represent various business categories, including consumer packaged goods, entertainment, healthcare, nonprofits, quick-serve restaurants, retail, telecommunications, and travel.
Chad Broude, co-founder/co-chief creative officer, Highdive Advertising and Radio Mercury Awards chief judge, said, “To me, radio is one of the purest forms of award shows. Where most other categories require complex case studies just to explain the idea… Radio is simple. You play the spot, and the room is either impressed or not. It removes inflated results and lets the creative do the talking.”
Mike Hulvey, president and chief executive officer, RAB, and chair of the Radio Creative Fund, added, “The Radio Mercury Awards showcase audio at its best. This year’s final round judges were judicious and thoughtful, and we look forward to awarding this year’s winning work and celebrating the craft.”
The winners will be announced at a live event on Thursday, June 5, at SONY Hall in New York City. For a full list of finalists visit radiomercuryawards.com.
Barrett Media produces daily content on the music, news, and sports media industries. To stay updated, sign up for our newsletters and get the latest information delivered straight to your inbox.
