The Herd with Colin Cowherd has officially hit a major syndication milestone. FOX Sports Radio announced Tuesday that the nationally syndicated program will join iHeartMedia’s Rip City Radio 620 in Portland, becoming the show’s 400th affiliate.
Beginning Tuesday, July 22, The Herd will occupy the weekday 9 a.m. to 12 p.m. PT timeslot on the radio station, replacing The Rich Eisen Show, which is syndicated by Westwood One.
“I couldn’t be more excited about the move!” said Cowherd in a statement. “The Northwest has always held a special place in my heart! I was so fired up when I got the call from iHeart and am extremely honored that of all the cities, Portland’s KPOJ is my 400th affiliate.”
For Cowherd, the Portland addition carries personal significance. Before ascending to national prominence, he served as a sports anchor in the region, including a stint at KGW-TV in Portland and radio work in nearby markets. Now, with the addition of Rip City Radio, The Herd deepens its roots in a region familiar with Cowherd’s voice and brand.
The program, which airs across FOX Sports Radio, FS1, and the iHeartRadio app, has remained a cornerstone in the network’s weekday lineup since its launch in September 2015. Cowherd, recently announced as a 2025 inductee into the Radio Hall of Fame, blends storytelling with sharp takes, often pulling in interviews with high-profile figures across the sports landscape.
“We couldn’t be happier to bring a national and local icon to our team,” said Rich Moore, Senior Vice President of Programming for iHeartMedia Seattle and Program Director of Rip City Radio 620. “Colin brings a powerful voice and exceptional show, which is a mainstay in the Portland market.”
In addition to its wide terrestrial reach, The Herd continues to dominate digitally. The show has surpassed 800 million podcast downloads and garnered billions of video views across platforms like YouTube, Facebook, and X.
Cowherd’s influence also extends through The Volume, a podcast network he co-founded with iHeartRadio in 2021. The network features shows hosted by some of sports media’s most outspoken voices, including The Draymond Green Show, What’s Wright? with Nick Wright, and 3 and Out with John Middlekauff.
With the addition of Rip City Radio 620, Cowherd and FOX Sports Radio continue to expand The Herd’s national reach — and reinforce the show’s standing as a pillar of contemporary sports talk.
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