Glenn Beck made an appearance in Fort Wayne at the legendary WOWO on Friday afternoon and shared optimism about the future of radio.
Beck’s appearance was part of WOWO’s 100th anniversary celebration. As part of his appearance, it was part of the debut of a new studio center and presentation area for WOWO, with state-of-the-art upgrades to the heritage brand.
While speaking with Fort Wayne’s Morning News host Kayla Blakeslee, Beck was asked about his career, considering that he’s approaching the 50th anniversary of his start in broadcasting.
“If people choose what WOWO is doing, the Golden Age is still ahead,” Beck said. “We’ve become content manufacturing. It’s assembly lines. And with AI, it’s only going to get worse. I’ve consulted with some of the biggest people in the radio industry, and said, ‘You have to use AI, but don’t use it the way people are starting to use it. You’re just using it to assemble things and replace people.'”
Beck added that he’s invested millions in researchers over his career, and is continuing to invest in AI products that he’ll share more details on in January.
However, he said, utilizing AI has allowed him to hire more people, not downsize.
“We’re not firing people. We’re hiring more people because we can do things we were never able to do,” he shared. “If you use AI that way, you’re going to turbo and the future is very bright. If you use it the way everybody’s going to start using it, where it’s just taking a test for you and it’s telling you all the answers, you’re not thinking, you’re not creating, it’ll destroy you. It’s just a choice of which one do you want to be.”
Barrett Media produces daily content on the music, news, and sports media industries. To stay updated, sign up for our newsletters and get the latest information delivered straight to your inbox.
