U.S. Figure Skating announced a new partnership with iHeartMedia, the nation’s leading audio media company, positioning the organization for a major media push ahead of the 2026 Winter Games. The collaboration designates iHeart as an official partner of U.S. Figure Skating, delivering original audio content, athlete-driven stories, and promotional campaigns across iHeart’s expansive platforms.
The media company reaches more than 250 million listeners monthly through its broadcast radio stations, podcasts, digital outlets, live events, and other channels.
As part of the partnership, iHeartMedia will activate onsite at the ICE House in Milan, Italy, from February 6–22, 2026. The space will serve as a content studio and broadcast hub for iHeartRadio talent and creators. It will also feature a dedicated podcast studio and broadcast area, exclusive athlete interviews in collaboration with U.S. Figure Skating, and original Olympic-themed storytelling.
The content will be distributed across iHeart’s platforms. The aim is to engage fans with behind-the-scenes access and insights into the athletes’ journeys.
“We are thrilled to be partnering with iHeartMedia in an exciting time for U.S. Figure Skating as we look ahead to the U.S. Championships and the Winter Games,” said Annie White, Chief Commercial Officer of U.S. Figure Skating. “As a company that shares our commitment to meaningful audience connection. iHeartMedia will help us amplify excitement around our athletes, our events, and our national programs—including Learn to Skate USA® and SkateFest—across the country.”
In addition to Olympic coverage, iHeart will support U.S. Figure Skating through a multi-channel promotional campaign leading into the 2026 U.S. Figure Skating Championships in St. Louis. The partnership will also reinforce the organization’s broader Olympic-year initiative, Leave Your Mark, which highlights athlete development and community engagement.
“We’re proud to partner with U.S. Figure Skating at such a pivotal moment for the sport,” said Michael Biondo, President of Business Development and Strategic Partnerships at iHeartMedia. “From original audio storytelling to on-site activation at the ICE House in Milan. This partnership allows us to spotlight the dedication, artistry, and athleticism of these incredible athletes while bringing fans closer to the moments that define the journey to the Winter Games.”
iHeartRadio is also the exclusive audio partner for NBCUniversal’s coverage of the Milano Cortina Winter Games. Providing original Olympic-themed podcasts and additional audio content.
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