Holston Valley Broadcasting Corporation has promoted Gregg Bonham to Program Director at Rock WRZK, 95.9 The Hog, in Tennessee’s Tri-Cities market.
Bonham joined WRZK in April 2025 as APD and afternoon drive host. He steps into the PD chair after one year in that role. During his tenure as APD, Bonham made notable contributions across several key areas.
He will continue hosting afternoon drive alongside his new programming duties.
President and General Manager Kim Mitchell expressed confidence in the move. “Gregg has been an integral part of our team over the past year, and we’re excited for him to be stepping into this role,” Mitchell said.
Bonham’s elevation reflects HVB’s commitment to developing talent from within. His predecessor, Scott Highland, shifts focus to lead programming for HVB’s ESPN Tri-Cities.
“His passion for the brand, strong understanding of our audience, and commitment to community engagement make him the right leader to continue building WRZK’s momentum,” noted Mitchell.
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