The “Woody & Wilcox Show” has a new home. Starting Monday, May 18, the syndicated morning program launched on 96.3 WROV-FM in the Roanoke-Lynchburg market.
What We Know: The Charlotte-based show is now airing weekdays from 6–10 a.m. on The Rock of Virginia. It currently reaches 20 markets across five time zones. The duo brings offbeat humor, pop culture commentary, and candid storytelling to Classic Rock audiences. Their fast-paced format has built a loyal, engaged following.
What They Said: “We’re excited to bring the Woody & Wilcox Show to The Rock of Virginia,” said Woody. “We can’t wait to wake up with listeners and bring them something fun and unpredictable every morning.” Additionally, VP of Programming Scott Stevens praised the fit: “They are smart, quick, genuinely funny and completely unpredictable in the best way.”
What Remains Unclear: It is not yet known how the show will perform in this specific market. Local audience response will ultimately shape its long-term future at WROV. Whether additional iHeart markets will pick up the show also remains to be seen.
What It Means: This move signals iHeartMedia’s continued investment in syndicated morning talent. For WROV, landing an established show reduces programming risk. Moreover, it gives the station a proven product with built-in momentum.
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David Hill serves as a Music Radio Editor, Columnist and Features writer for Barrett Media. A radio lifer with more than 30 years behind the mic, in the control room, and in the program director’s chair, David’s career spans influential stops at brands such as WIYY 98 Rock, WBAL-AM, and 99X. He has worked across multiple formats and ownership groups, including iHeartMedia and Cumulus Media, developing talent, breaking music, and navigating every major industry shift from diary to PPM and terrestrial dominance to streaming disruption. When he’s not writing or analyzing the industry, Dave runs The Tune Farm, a marketing firm built to help artists and brands grow audience the same way great radio always has—by creating connection, not just impressions. He can be reached at David@BarrettMedia.com.
