Julie Ertz and Kealia Watt are launching a new women’s soccer podcast as Sinclair’s AMP Sports debuts Style of Play on June 2. The weekly series plans to feature insight, storytelling, and analysis from two of the game’s most accomplished players.
What We Know: Sinclair’s AMP Sports is launching Style of Play. A weekly women’s soccer podcast hosted by Julie Ertz and Kealia Watt. The show premieres June 2 on all major podcast platforms, with full video episodes on YouTube. For both women, this marks a significant media pivot. Ertz, a two-time World Cup champion, extends her legacy beyond playing. Meanwhile, Watt — who debuted as an NWSL analyst on Amazon Prime in 2024 — deepens her growing broadcasting footprint.
What They Said: Rob Weisbord, COO and President of Local Media at Sinclair: “The growth of women’s soccer is undeniable. Style of Play gives us an opportunity to connect fans with the voices and perspectives of athletes who have competed at the very highest level.”
Julie Ertz: “As we move closer to the Women’s World Cup in 2027, there’s never been a more exciting time to be part of the conversation. Celebrating the continued rise of women’s soccer and women’s sports.”
Kealia Watt: “We want to create a space where athletes can speak authentically, from the biggest moments on the pitch to the stories, challenges, and perspectives that happen behind the scenes, and we’re excited to help shape and elevate that conversation with Style of Play.”
What Remains Unclear: The debut episode and any guest appearances involved with it are currently unknown. It’s also unclear how the show could expand heading into the 2027 Women’s World Cup cycle. Though that buildup appears central to the strategy.
What It Means: Women’s sports media continues gaining serious momentum. This launch reflects a broader industry push to build credible, athlete-driven content. It also helps that both Ertz and Watt are more familiar to male audiences through their family history in sports. That could lead to more tie ins potentially down the road with content or brand collaborations with the podcast. Since moving into podcasting in 2022 and developing AMP Media, Sinclair has continued to build a multi-pronged approach to capitalizing on digital content generating revenue and audience growth.
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John Mamola is Barrett Media’s sports editor and daily sports columnist. He brings over two decades of experience (Chicago, Tampa/St Petersburg) in the broadcast industry with expertise in brand management, sales, promotions, producing, imaging, hosting, talent coaching, talent development, web development, social media strategy and design, video production, creative writing, partnership building, communication/networking with a long track record of growth and success. He is a five-time recognized top 20 program director in a major market via Barrett Medi’s Top 20 series and has been honored internally multiple times as station/brand of the year (Tampa, FL) and employee of the month (Tampa, FL) by iHeartMedia. Connect with John by email at John@BarrettMedia.com.
