Dylan Salisbury is out in Portland. Connoisseur Media has eliminated his dual role overseeing both Country KUPL (98.7 The Bull) and Top 40 KBFF (LIVE 95.5).
What We Know: Salisbury joined Portland in June 2022 as Content Director for then Alpha Media-owned KBFF. He earned the additional PD title at KUPL in September 2025. Before Portland, he programmed Cumulus Top 40 KKMG in Colorado Springs for two years. His broader resume spans stops at KDWB/Minneapolis, WZPL/Indianapolis, WXSS/Milwaukee, and several other markets.
What They Said: Salisbury addressed his exit with candor and grace on social media. “There’s a saying in this business: ‘You’re not really in radio until you’ve been let go,'” he wrote. He added, “I don’t know what’s next. I don’t know if I’ll ever work in radio again. What I do know is that for the last 14 years, I’ve woken up every day excited to do this job.”
What Remains Unclear: No successor has been announced at either station. It’s also unclear whether Connoisseur plans to backfill the roles or consolidate programming responsibilities further. Meanwhile, Salisbury has not indicated a specific next move.
What It Means: The elimination of a dual PD role signals continued pressure on mid-market programming budgets. Still, Salisbury’s track record — 14 years across multiple formats and markets — makes him a credible candidate wherever he surfaces next. Radio has a history of recycling its best talent quickly. This situation likely won’t be an exception.
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David Hill serves as a Music Radio Editor, Columnist and Features writer for Barrett Media. A radio lifer with more than 30 years behind the mic, in the control room, and in the program director’s chair, David’s career spans influential stops at brands such as WIYY 98 Rock, WBAL-AM, and 99X. He has worked across multiple formats and ownership groups, including iHeartMedia and Cumulus Media, developing talent, breaking music, and navigating every major industry shift from diary to PPM and terrestrial dominance to streaming disruption. When he’s not writing or analyzing the industry, Dave runs The Tune Farm, a marketing firm built to help artists and brands grow audience the same way great radio always has—by creating connection, not just impressions. He can be reached at David@BarrettMedia.com.
