Tino Cochino Radio is heading to afternoons. Audacy CHR 98.5 KLUC Las Vegas is making the move official.
What We Know: Cochino takes over weekdays from 3-7 PM on the Las Vegas rhythmic CHR. Moreover, he succeeds Audacy national CHR host “Bru” in the daypart. The YEA Networks program has aired in the market since August 2019. Initially, it ran mornings on Kemp Broadcasting’s “Q106.9” KVGQ.
What’s at Stake: KLUC first added the show to late nights in 2020, then advanced it to 7-11 PM in May 2023. Consequently, afternoons represent Cochino’s third promotion at the station in five years. Additionally, the move completes a full lineup rebuild. Shawn Tempesta now hosts mornings, while Mikalah Gordon anchors middays.
What Remains Unclear: Audacy has not detailed Bru’s next assignment. Furthermore, the company has not said whether other markets will make similar afternoon changes. Nor has KLUC confirmed a firm start date for the new schedule. Ratings expectations for the daypart also remain unstated.
What It Means: Audacy could have promoted a local host into afternoon drive. Instead, the company handed its Las Vegas ride home to a syndicated show. That choice says plenty about where major-market CHR economics sit right now. Still, KLUC is betting on a proven performer rather than an untested local name.
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David Hill serves as a Music Radio Editor, Columnist and Features writer for Barrett Media. A radio lifer with more than 30 years behind the mic, in the control room, and in the program director’s chair, David’s career spans influential stops at brands such as WIYY 98 Rock, WBAL-AM, and 99X. He has worked across multiple formats and ownership groups, including iHeartMedia and Cumulus Media, developing talent, breaking music, and navigating every major industry shift from diary to PPM and terrestrial dominance to streaming disruption. When he’s not writing or analyzing the industry, Dave runs The Tune Farm, a marketing firm built to help artists and brands grow audience the same way great radio always has—by creating connection, not just impressions. He can be reached at David@BarrettMedia.com.