SiriusXM names Jenny Tartikoff Senior Vice President and Head of Communications effective August 10. She joins from Paramount Pictures, where she led global communications strategy.
What We Know Tartikoff brings more than 20 years of media and tech experience. She previously served as EVP, Global Communications at Paramount Pictures. Before that, she held roles at Spotify, Universal Filmed Entertainment Group, and Rubenstein Communications. Her career began at NBC News. She’ll report to President and Chief Content Officer Scott Greenstein, overseeing all communications and public relations strategy.
What They Said Greenstein emphasized Tartikoff’s qualifications for the role. “Jenny is an accomplished communications leader with the judgment, range and industry experience to help SiriusXM tell a clear and compelling story,” he stated. Importantly, he highlighted her background across entertainment, streaming, podcasting, and advertising. These experiences, he said, position her to guide the company’s communications into its next strategic phase. For her part, Tartikoff emphasized her connection to the brand. “As a longtime listener, I’ve experienced firsthand the thoughtful curation SiriusXM creates,” she noted. She pledged to help shape and amplify the company’s story with purpose.
What Remains Unclear How quickly will she reshape SiriusXM’s public narrative? Furthermore, what specific initiatives will she prioritize first? Will her Spotify experience influence the company’s streaming strategy? The communications roadmap for 2026 and beyond remains undefined.
What It Means This hire signals SiriusXM’s commitment to competitive positioning. Meanwhile, Tartikoff’s extensive entertainment background strengthens the company’s storytelling capability. Her track record suggests aggressive brand advocacy ahead. Ultimately, this appointment underscores SiriusXM’s ambitions to dominate audio.
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David Hill serves as a Music Radio Editor, Columnist and Features writer for Barrett Media. A radio lifer with more than 30 years behind the mic, in the control room, and in the program director’s chair, David’s career spans influential stops at brands such as WIYY 98 Rock, WBAL-AM, and 99X. He has worked across multiple formats and ownership groups, including iHeartMedia and Cumulus Media, developing talent, breaking music, and navigating every major industry shift from diary to PPM and terrestrial dominance to streaming disruption. When he’s not writing or analyzing the industry, Dave runs The Tune Farm, a marketing firm built to help artists and brands grow audience the same way great radio always has—by creating connection, not just impressions. He can be reached at David@BarrettMedia.com.