Baltimore has a new sports radio station on the dial. WCBM Maryland, Inc has launched FOX Sports 1370 AM (WQLL-AM) today.
What We Know: Effective immediately, the station carries FOX Sports Radio’s weekday lineup. LaVar Arrington, Brady Quinn and Jonas Knox open mornings with Two Pros and a Cup of Joe from 6-9 a.m. ET. Next, The Dan Patrick Show runs until noon, followed by The Herd with Colin Cowherd until 3 p.m. Afterward, Stugotz & Company LIVE and Covino & Rich carry listeners through 7 p.m. At launch, there is no plans for local programming as of yet.
What They Said: Andy Grimshaw, Market Manager for WQLL-AM: “Sports are woven into the fabric of Baltimore, and we’re excited to bring some of the biggest voices in sports broadcasting to our listeners. From the biggest stories and games to expert analysis and the latest in sports betting, FOX Sports 1370 AM will give Baltimore sports fans something to follow around the clock.”
What Remains Unclear: Meanwhile, the flip follows iHeartMedia’s June move of the Black Information Network to Radio One’s 1400 WWIN. However, any plans for local programming is unknown.
What It Means: Ultimately, Baltimore listeners gain another option for national sports talk. Additionally, the lineup brings recognizable names like Dan Patrick and Colin Cowherd to the market. As a result, FOX Sports Radio strengthens its presence in a passionate sports town. Still, the weekend schedule will shape how complete that offering becomes.
Barrett Media produces daily content on the music, news, and sports media industries. Sign up for our newsletters to stay updated and get the latest information right in your inbox.
