Three radio stations will flip to tribute programming on Friday, September 25. Dolly Parton and Taylor Swift will each own the airwaves for the day.
What We Know: Beasley Media Group Country 92.5 XTU (WXTU) Philadelphia will celebrate “Dolly Day” as a nod to “9 To 5.” The station plans to mix Parton hits from across her career with stories about the late icon. Meanwhile, AAA 91.7 KXT (KKXT) Dallas will play Parton tracks every hour from 9 a.m. to 5 p.m. Additionally, Audacy Hot AC Q104 (WQAL) Cleveland becomes “Taylor 104” as Swift drops four new songs, including “Cleveland.”
What They Said: 92.5 XTU morning host Andie Summers said Parton “managed to make everything feel bigger, brighter and more fun.” She added, “Her music has been part of so many people’s lives, but it’s her heart, humor, and generosity that made her truly special.” Summers also urged listeners to embrace the moment: “BTW – I fully support going all-in on the rhinestones. It’s your day to shine!” Similarly, Q104 promised “a full day of Taylor, new music and a little extra Cleveland pride.”
What Remains Unclear: However, neither 92.5 XTU nor 91.7 KXT has said whether the tributes will extend beyond Friday. Likewise, it is unclear if Q104 will spin all four new Swift songs or focus mainly on “Cleveland.” Also, other stations could still announce similar plans before the weekend.
What It Means: Ultimately, these tributes show how radio can turn a date or a song title into a local event. Furthermore, hooks like “9/25” and “Cleveland” give listeners a clear reason to tune in live. As a result, personality-driven stunts remain a smart way for stations to connect with fans.
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