Michael Cohen is taking his weekend radio show national through Red Apple Audio Networks. The program launched earlier this summer on 77 WABC and now targets a November 1st syndication debut.
What We Know: When You Know, You Know… will join the national lineup of programs offered by Red Apple Audio Networks. The weekend show features Michael Cohen, who previously worked for President Donald Trump and has discussed politics and current events on 77 WABC. Red Apple Audio Networks plans to make the program available to stations nationwide beginning November 1st. The expansion gives affiliates another weekend talk option as the network builds its syndicated programming lineup. Meanwhile, Cohen will continue his association with 77 WABC as the show moves into national distribution.
What They Said: “Michael worked for the President for over a decade and has a unique perspective on how Trump thinks when we do opinion pieces. When You Know,You Know… is an opportunity for stations to add a distinctive personality and compelling content that hyper-engages listeners and attracts advertisers.” — 77 WABC owner John Catsimatidis
“New York has heard what happens when I get behind the microphone. Now it’s time for the rest of America. Taking When You Know,You Know… national gives me the opportunity to share the truth about what’s really going on behind the headlines with listeners in markets all across the US.” — Michael Cohen
“Michael has a way of telling stories that pulls listeners into the conversation. He has a one-of-a-kind insider’s perspective from being in the room where the big stories happen. He has an uncanny knack of knowing exactly what’s going on and what’s coming next.” — Red Apple Media President
What Remains Unclear: Red Apple Audio Networks hasn’t announced which stations will carry When You Know, You Know… when national syndication begins. The network also hasn’t detailed the show’s full affiliate schedule, clearance plans, or additional markets ahead of the November 1st target.
What It Means: The national rollout gives Cohen a larger platform for his weekend commentary and expands Red Apple Audio Networks’ programming offerings. Additionally, the launch provides stations with another personality-driven talk program for weekend schedules. Red Apple Audio Networks will now have the opportunity to build the show’s affiliate footprint beyond its New York launch.
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