Hubbard is bringing classic country to Seattle with a new format on 1150 KKNW. The station now operates as Bull Classics and also airs on 98.9-HD2.
What We Know: Hubbard has shifted 1150 KKNW from its previous news/talk format to classic country under the Bull Classics brand. The station is also simulcasting on 98.9-HD2, expanding Hubbard’s country programming in the Seattle market. Meanwhile, 98.9 The Bull continues to feature New Country, giving the company two country-focused outlets with different musical focuses. The move adds a classic country option for listeners while connecting the format to Hubbard’s existing Bull brand.
What They Said: “98.9 The Bull is our home for New Country, and Bull Classics gives us a natural way to expand that offering.” -Hubbard Seattle Market President Nick Beyer
“Today’s New Country stands on the shoulders of legends. Without Reba, Dolly, Garth or Alan, there’d be no Ella, Stella, Luke, Zach or Kasey. Now you have a choice for classics.” -Operations Manager Scott Mahalick
What Remains Unclear: Hubbard hasn’t detailed whether the company plans additional programming changes for KKNW beyond the format shift. It also hasn’t outlined how the station’s schedule will differ from 98.9 The Bull or whether the Bull Classics brand will expand to additional signals.
What It Means: The launch gives Hubbard another way to target country listeners in Seattle while separating classic and current country music. Additionally, the 98.9-HD2 simulcast provides Bull Classics with another signal as Hubbard establishes the new format.
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