Cumulus Media Rock station Z93 in Saginaw, Michigan raised $127,950 for the American Cancer Society. That total places Program Director Matt Bingham and Z93 among the nation’s Top 5 Men Wear Pink fundraisers.
What We Know: The station raised the money through the American Cancer Society’s annual Men Wear Pink campaign. Notably, the Soaring Eagle Casino & Resort and the Saganing Eagles Landing Casino and Hotel donated more than $111,000. Meanwhile, Boobs Rock t-shirt sales, and casino ticket kiosks also contributed. All funds benefit the American Cancer Society in Mid-Michigan and the fight against breast cancer.
What They Said: Cody Welling, Regional Vice President and Market Manager, Cumulus Media Saginaw/Flint: “The end result is truly special when the community comes together and fights for a worthy cause! The success of the Men Wear Pink campaign in Saginaw combines the passion and contributions of the many great listeners of Z93. In addition to our sales team and staff. Along with our local client partners who have been extremely generous to this campaign over the years. Z93, along with Matt and Adam, brings all of this hard work together, as a voice for everyone to help fight cancer. I appreciate the partnership and dedication of Brooklyn Kennings and everyone at the American Cancer Society.”
Matt Bingham, Z93 Program Director, co-host of Z93’s The Morning After with Matt and Adam: “To say that I’m overwhelmed by the support of our local business partners and our listeners, ‘The People of The Morning After,’ would be an understatement. We asked for their help in reaching our Men Wear Pink fundraising goal. They did that and so much more… to the tune of over $127,000 raised! Having met so many breast cancer survivors throughout my time working with the American Cancer Society through Men Wear Pink and Making Strides, I know what kind of difference these donations can make. I am so proud of this fundraising accomplishment and I’m already looking forward to Men Wear Pink 2027!”
What Remains Unclear: Over the last eight years, Z93 and Bingham have raised more than $200,000 through Men Wear Pink. However, the release does not break down totals from previous campaigns.
What It Means: Ultimately, Z93’s campaign shows how local radio can rally listeners, sponsors and staff behind one cause. In fact, one partner donation lifted a strong local effort into a national Top 5 finish. Moreover, Bingham’s eight-year run gives the station a signature community event. As a result, Men Wear Pink 2027 now carries even higher expectations in Saginaw.
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