Nick Coffey is returning to Louisville sports talk radio with a new morning show on Big X Sports Radio. Coffey & Company will air weekdays from 6-9 a.m., beginning November 18th.
What We Know: Big X Sports Radio, heard on 1450 AM and 96.1 FM, will feature Coffey’s new program, which will focus on local sports. Additionally, the show will include a video simulcast on YouTube and one of WBNA 21’s digital subchannels. Coffey spent more than a decade hosting local sports talk radio in Louisville before moving to the 840 WHAS morning show in 2025. However, he departed that position in June and subsequently launched his own company, VibeMade Media. Now, he’ll return to the local sports conversation with a new partnership involving Big X Sports Radio.
What They Said: “Working with Dugan Ryan to put this partnership together over the past few months has really reignited my passion for sports radio. Dugan was the first person to give me a chance in this business, and he’s remained a great friend and supporter ever since. We share a vision for what this show can become, and I couldn’t be more excited about the opportunity to build what we believe can be the best morning radio show in the market.” -Nick Coffey
What Remains Unclear: Additional details about the show’s format, potential contributors, and whether VibeMade Media will produce other programming weren’t immediately available.
What It Means: Coffey’s return gives Louisville sports fans another local morning option while bringing an established voice back to the market. Furthermore, the combination of traditional radio, YouTube, and television distribution gives the program multiple ways to reach audiences. The November 18th launch also marks Coffey’s return to a daily sports talk schedule after departing WHAS.
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