Audacy is betting big on competitive cheer. The company launches a weekly podcast from WFAN’s Tiki Barber and his wife, Traci Johnson, this Friday.
What We Know: The show, Double Down on Cheer with Tiki and Traci, debuts November 13 on YouTube and wherever podcasts stream. After that, new episodes will drop every Friday. Meanwhile, Barber, a 10-season Giants veteran, co-hosts Audacy’s midday Evan & Tiki show on WFAN. Additionally, the couple’s daughters, Brooklyn and Teagan, have competed in All-Star cheerleading for eight years.
What They Said: Tiki Barber, Traci Johnson joint statement: “As parents of competitive cheerleaders, we share a passion for supporting our daughters. Navigating all the highs, lows, and everything in between that comes with raising young athletes. Working with Audacy, we wanted to create a show that pulls back the curtain on competitive cheer and youth sports, celebrates the incredible athletes and families behind it. Giving parents a place to laugh, learn, and know they’re not alone. We’re excited to bring listeners along for the ride.”
Leah Reis-Dennis, Head of Podcasts, Audacy: “Competitive cheerleading is fueled by incredible athleticism, dedication, and passionate families. Tiki and Traci bring their distinct perspectives and personalities to a world that demands as much from parents as it does from the athletes. We’re excited to build on Audacy’s relationship with Tiki and welcome Traci to the family with a show that brings a fresh voice to youth sports and parenting.”
What Remains Unclear: It’s unknown the potential guest list past episode one including Nicole “Snooki” Polizzi. A fellow cheer mom whose daughter competes at the same gym as the Barber kids. It’s also unclear how long the podcast will be featured.
What It Means: Ultimately, the launch shows Audacy leaning on proven talent to widen its podcast slate. Moreover, the show targets families immersed in travel sports, not just traditional fans. Barber’s NFL resume lends instant credibility, while Johnson supplies the parent’s-eye view. As a result, Audacy gains a fresh lane into youth sports without building new talent from scratch.
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