If the first two books are any indication of what’s in store for 2021 at Audacy Memphis, market manager Dan Barron and program director Brad Carson have to be ecstatic about what they’re getting out of their sports station, 92.9 ESPN. The station has a reason to celebrate, it just delivered its biggest ratings book in station history.
The spring numbers once again found 92.9 ESPN dominating the market. The sports radio powerhouse finished in 1st for the full week with a 10.4 share among Men 25-54. Another 1st place finish was captured in weekday prime (M-F 6a-7p) thanks to an impressive 11.5 share. To put a cherry on top, 92.9 popped a Top 5 finish with Adults 25-54 too.
Turning to the weekday shows, four of the station’s five local programs finished 1st with Men 25-54. Geoff Calkins won his 9a-11a timeslot with a massive 15.2 share. Jason & John secured a top 3 finish from 11a-2p with an 8.5 share. ‘The Giannotto & Jeffrey Show’ handled their business from 2p-4p delivering a 12.2 share. Gary Parrish did what he consistently does, producing a market best 16.9 share between 4p-6p. ‘The Six Show’ wrapped things up with an 11.5 share from 6p-7p.
What’s even more impressive is 92.9’s June numbers saw even bigger gains. Parrish for instance soared to a 17.4 in that month alone. Calkins was up too at a 15.6. If the station can carry over what it generated in June, the summer book could be another record setting quarter. Truly an outstanding job by all involved with the brand.
