Andy Masur

206 POSTS
Andy Masur is a columnist for BSM and works for WGN Radio as an anchor and play-by-play announcer. He also teaches broadcasting at the Illinois Media School. During his career he has called games for the Chicago Cubs, San Diego Padres and Chicago White Sox. He can be found on Twitter @Andy_Masur1 or you can reach him by email at Andy@Andy-Masur.com.

If You Broadcast, You Should Podcast

"What is the value of a podcast? For you younger broadcasters, it’s a tremendous way to get more and more of your personal content out there for an audience."

Get On The Air However & Wherever You Can

"While we never have a completely mistake free broadcast, you can hear effort, you can hear potential and you can certainly hear growth."

Broadcaster Review: Thursday Night Football

"It’s become a thing now in the NFL, when you hear Joe Buck’s voice, it’s a big event."

College Kids Are Different From Professionals

"When it comes to calling either college games, pro games or a combination of both always be prepared. That is the one thing that never changes no matter what sport or level you are calling."

Ad Copy Is Annoying But It Matters

"Make your call, allow your analyst to break the play down, then, because the pace of the game allows, you can get in that ad. It’s only obtrusive if you allow it to be."

Breaking

iHeartMedia Strikes Deal with Amazon for Audio and Video Advertising

“This expansion of our long-standing relationship with iHeartMedia gives brands new opportunities to connect with consumers across more screens and speakers with greater relevance and measurable outcomes.”

Dave and Chuck the Freak Celebrate 25 Years in Detroit

"We know it wouldn't work without both of us."

iHeartMedia Cuts Expose Radio’s Biggest Lie

Let's drop the "content is king" mythology once and for all — because it doesn't hold up under scrutiny.

The NBA Draft Has Become A Television Mess

"The problem is the NBA wants an NFL-sized television event without creating an NFL-sized television format."