In only one demographic -- Persons 18-34 -- did an ad-supported digital audio platform reach double-digits, as Spotify hit 11% in that specific sector.
This shouldn’t take much time and, in fact, might add to the on-air conversation. The host can give real reasons why some of the polls about your market’s midterms are good or bogus, beyond “How can Candidate X be ahead?” or “You can’t believe any of the polls.”