Nielsen notes for advertisers that the results show that more than 80% of all time spent listening is spent with either terrestrial radio or podcasts, while only 15% is spent listening on platforms like Spotify and Pandora.
“I feel personally offended by what my friends and colleagues, many of whom I trained at WABC, many of whom wouldn’t have a job at WABC without me, have done."
“For us, the next step is applying what we learned. We have much more knowledge now about how people discover content, what makes them stay, and what separates a highly engaged consumer from everyone else."
Some held signs reading “Fired for Overall Excellence,” highlighting the contrast between the network’s industry recognition and its closure earlier this year.